Valuing Pet Influencers Vs. Human Influencers

Here’s How to Choose and Accurately Price an Influencer If it’s good enough for Kim K, it’s good enough for us. Influencer marketing – specifically pet influencer marketing – is making big waves in marketing. It’s been estimated by MediaKix that by 2025, influencer marketing spend will be at and above $10 billion, so the […]

Cause Marketing and Pet Influencers: The Perfect Combo

PLATFORM LOGIN BRAND SIGN UP What is Cause Marketing?  Cause marketing is a marketing tactic centered on partnering a for-profit business with a non-profit business in a mutually beneficial deal. We live in an incredibly connected global society, and thanks to the Internet, we’re all hyper-aware of global issues. People are almost primed to respond to […]

The Appeal of Animals in Influencer Marketing

The Appeal of Animals in Influencer Marketing While influencers are more of a modern-day concept, the appeal of animals to the internet is not. There was once a time where it seemed that the primary purpose of the internet was to share cat videos, not just to look at whichever picture Kim Kardashian has posted […]