How do Pet Influencers Relate? 

Time to align your brand with a cause. What better cause to align with than something animal related? Pet influencers provide an incredible opportunity in terms of cause marketing because they are lovable, trustworthy, and make up some of the most viewed content on the Internet.

Utilizing a pet influencer when doing a campaign for an animal-related charity just makes sense, as it shows the consumer directly what the cause is helping. It lends a sense of credibility to the for-profit brand while creating an avenue of support for the nonprofit. It’s a continuous circle of reinforcement, mutually beneficial for both parties.

Why Animals? 

It’s hard to not want to help our sweet, furry friends. There are hundreds up to hundreds of notable non-profits you could partner with. Animal rights are a universal cause that have been gaining traction as more and more consumers are reaching for cruelty free options, and changing their food habits.

Forbes estimated that more than 60% of Millennials are trying to incorporate plant-based foods into their diets, and 65% of Gen Z “find plant based food appealing, and 75% say they are cutting down on meat consumption.” This trend of consciousness towards the treatment of animals ties directly into Millennial and Gen Z concern towards the environment and animals, something that was recognized as a top issue for both demographics in the Deloitte Global Millennial Survey.

These two demographics will be key when starting a new cause marketing campaign for two reasons: Millennials have surpassed Boomers as the largest generation, and both Millennials and Gen Z are now in the majority for pet ownership and online presence.