To create buzz and generate excitement for Joji’s latest release, “Glimpse of Us,” while connecting with a diverse and passionate audience through the power of pet influencers.
The record label sought to tap into the immense potential of the pet-loving community, leveraging the captivating influence of pet influencers to drive engagement and increase the song’s visibility on Instagram and TikTok.
Pets on Q crafted a multi-faceted influencer campaign, strategically selecting a roster of beloved pet influencers who aligned perfectly with Joji’s music and 88rising’s brand identity. The goal was to organically integrate “Glimpse of Us” into authentic pet-related content while fostering a strong emotional connection with the audience.
The numbers above are only for the influencers we brought on, the song went viral for over six months after this campaign with more pets and other accounts posting their variation of this trend.
RESULTS
Increased Engagement:
The authentic content created by the pet influencers resonated strongly with their followers, resulting in elevated levels of engagement, including likes, comments, and shares. You can see the highest performing influencers numbers above.
Exponential Reach:
The campaign’s reach soared exponentially with over 46.9 million total views, as the pet influencers’ dedicated followers embraced the heartwarming content, further amplifying the song’s exposure.
Trending Triumph:
“Glimpse of Us” became a trending sensation with over 932.7K videos created with this song, leaving an indelible mark on the digital music landscape.
CONCLUSION
Pets on Q’s strategic and creative approach to the pet influencer campaign for “Glimpse of Us” by Joji delivered remarkable success. By leveraging the power of authentic and heartwarming content, the campaign not only generated tremendous buzz but also forged a lasting emotional connection between Joji’s music, and the vibrant pet-loving community. This campaign serves as a testament to the immense potential of influencer marketing when executed with precision and authenticity, and it highlights the exceptional return on investment achieved by the brand.