Four Tips For Pet Influencers To Succeed in 2023

A new year is here and that means it’s time to plan and execute your 2023 strategy! We wanted to share our four tips for pet influencers in 2023.

 

Industry Numbers

The creator economy has grown exponentially. Since 2020, we have seen 165+ Million new creators. With more influencers than ever before, the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18.1% increase from 2021. 

 

Consumers have been preferring authentic content, and this is only becoming truer. Audiences truly prefer to see influencers promoting products they believe in and use. In fact, 83% of users were influenced to purchase products because of trending content. 

 

Tips For Success

As seen in the economy and the above numbers, you may see differences in the industry from the past years. So, we want to give you these four for pet influencers to succeed in 2023..

 

1. Have a plan. A good idea is just that: an idea. But if you don’t know how to execute it, all of your hard work will be for nothing. Reach out to the Pets on Q team for assistance on your 2023 campaign plan.

 

2. Know your niche. If the market is saturated with influencers who are all trying to do the same thing as you, then you need to be different in some way so that consumers can find value in your product or service.

 

3. Think out your content to benefit your followers and make sure they feel like they’re getting something valuable out of their experience with you rather than just buying a product or service because it’s trendy at the moment.

 

4. Remember who your target audience really is! It’s easy to forget who you’re actually trying to connect with when you get caught up in trends or other influencers’ successes; however, if they aren’t interested in what you have to offer them then there’s no point in trying anyway!

 

We are always here to help! Feel free to email marykate@petsonq.com, if you need assistance!

The 2023 Creator Economy

The 2023 creator economy has been on the rise since 2020, and it’s only going to continue to grow in 2023. We’ve seen 165+ million new creators emerge during that time, which means there are more influencers than ever before, and the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18% increase from 2021.

 

With more influencers than ever before and consumers craving authentic content, in fact, 83% of users were influenced to purchase products because of trending content. When you’re planning marketing campaigns, influencer marketing can be a great avenue for your brand.

 

Micro-Influencers

 

When thinking about who to work with, engagement rates are important to consider! Micro-influencers have been hot with brands because they cost less to work with, typically have highly engaged audiences, and understand their niche.

 

Pets on Q’s booking platform allows you to go through our database of animal talent to find the right animal for your project. Pets on Q’s booking platform allows you to go through our network of animal talent to find the right animal for your project—and it even makes it easy for you to post casting calls and invite potential talent to apply directly. Let us help you with finding and booking animals for your next job!

 

To learn more about how Pets on Q can help your next campaign from start to finish, please email Gabe@PetsonQ.com today! OR you can check out our Brand & Agencies page, HERE.

Looking to monetize your page? Pets on Q is here to help!

Looking to monetize your page?

 

Pets on Q started as a management company, but now we have shifted gears. We are no longer focusing on exclusive management. This means we can work with even more influencers and bring them access to more opportunities! We want to be sure that all influencers in the pet space have the chance to see what we have to offer!

 

Booking Platform

 

So, to kick things off, we have taken many years of experience and poured all we know into the brand-new Pets on Q Booking Platform!  We created this with pet influencers in mind, to give them a way to partner with more brands and make more money. 

 

Pets on Q started out because our founder Colleen wanted to change an industry. Now she has not only changed an industry, but revolutionized pet influencer marketing with the launch of this platform.

 

It is the only platform in the world with patent pending technology to help brands and pet influencers pair up on paid collaborations. The platform is faster and more efficient, taking out the guesswork on all sides.

 

With the Pets on Q proprietary algorithm, brands will see valuations based on quality follower count and engagement, not inflated numbers. And influencers will be able to negotiate rates and details with brands with confidence and ease.

 

Best of all, Pets on Q is not exclusive, so all pet influencers can have a manager or agent (or both) and still work with us, book campaigns and make money working through the Pets on Q Booking Platform!

 

If you are an influencer and you would like to apply to be on our roster so you can access all the opportunities the platform has to offer, please click HERE.

 

If you are a brand interested in learning more about how you can gain access to the platform and place a free casting. You can get started booking animal talent right away, please click HERE.

 

Besides the new Booking Platform, we have many other exciting programs to share!

 

 

 

The Pets on Q Referral Program

 

Here at Pets on Q we want to help influencers book quality campaigns for fair prices with reputable brands that pay! We also want to help influencers that help themselves by paying them extra commissions through our referral program! To learn more, please click HERE.

 

 

 

 

The Pets on Q Affiliate Program

 

Interested in making money with your pet by promoting products you love, in your own store? Set up your Pets on Q affiliate shop today and become an affiliate for pet products!

 

You get your own branding and hand-pick the products you sell, so your followers feel like they’re supporting a small business. Also, avoid the big fees that places like Shopify charge. To learn more, please click HERE.

 

 

 

Licensing & Content Claiming Program

 

Looking for the opportunity to protect and sell your amazing pet content internationally? There are many ways you can monetize your content, whether you have amazing photos perfect for greeting cards, or viral videos that are being used without your permission, we can help!

 

Pets on Q has two ways for you to make additional revenue off of your content with Claiming and Licensing. To learn more, please click HERE.

 

 

 

Merchandise

 

Our friends at Bonfire do an amazing job creating merchandise for the members of our community! If you have always dreamed of having a product to sell (like a t-shirt, sweatshirt or coffee mug, to name a few) featuring your pet, this could be a great opportunity for you!

 

To learn more, please click HERE.

 

If you have any questions about these fun and exciting opportunities, please feel free to reach out to us. Our team is here to help answer any questions you may have!

 

Here at Pets on Q, we have had an unprecedented last few years that have culminated in exciting growth and incredible opportunities, and we have always wanted to do good business, with good people and good animals.

 

We feel that with these amazing new changes and programs we are offering, now more than ever is the time for pet influencers to rise to the top of influencer social media marketing, and Pets on Q wants to help everyone get there!

 

Pets on Q is excited to continue working with the most diverse and incredible influencer talent in the pet space, along with brands and companies across the globe that range from the biggest names around, to emerging startups.

 

Influencers, don’t let opportunities pass you by, make sure you are an approved pet influencer in the Pets on Q Booking Platform today!

12 Months of Animal Talent Holidays

12 Months of Pet Holidays To Help You Plan and Create Content!

 

Pets on Q is a leading digital media company specializing in animal influencer marketing that creates engaging content and celebrates pets, pet influencers, their owners, and the brands that want to connect with them.

 

Our pack advisors have curated a list of all the holidays from every month of 2022 to help inspire amazing pet-centric content creation. For all the animal talent out there, use this guide as a tool to help inspire content that will help your pet Instagram account stand out and always be relevant.

 

If you’re the owner of a pet-centric brand, add some holiday cheer to your content and make this list a part of your larger marketing strategy for maximum impact and awareness! Social media managers, look no further, this is the only holiday list you need this year.

 

Pets on Q also helps brands and marketing pros find the best animal talent to hire for their social media marketing campaigns. If you are looking to hire an animal influencer, Pets on Q is a one-stop-shop! Please reach out to our sales team today to book a demo and find out all about our one-of-a-kind booking platform where you can browse and book animal influencer talent 24/7on PetsonQ.net.

 

To see all the holidays of 2022, simply read on! We’ve specifically chosen these holidays to help you and your team create more pet-centric content using a wide variety of themes, so check back and bookmark the page to refer to it before every new month. And don’t forget to tag @petsonq in your content for a chance to be featured on our social media pages! Happy content curation!

 

JANUARY 2022

Observances for the month or week

Walk Your Pet Month

National Train Your Dog Month

January 22-26: Westminster Kennel Club Annual Dog Show

Daily Holidays

January 1: New Year’s Day

January 2: National Pet Travel Safety Day

January 5: National Bird Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 17: Martin Luther King Jr. Day

January 19: National Popcorn Day

January 21: National Squirrel Appreciation Day

January 22: National Answer Your Cat’s Question Day

January 23: National Pie Day

January 28: National Fun at Work Day

FEBRUARY 2022

Observances for the month or week

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month

February 7-14: Have a Heart for Chained Dogs Week

February 20-26: National Justice for Animals Week

Daily Holidays

February 1: Chinese New Year

February 2: Groundhog Day

February 3: National Golden Retriever Day

February 3: Annual Doggie Date Night

February 9: National Pizza Day

February 12: Lincoln’s Birthday

February 13: Superbowl Sunday

February 14: Valentine’s Day

February 18: National Drink Wine Day

February 19: International Tug-of-War Day

February 20: National Love Your Pet Day

February 21: President’s Day

February 22: Washington’s Birthday

February 22: World Spay Day

February 23: National Dog Biscuit Day

 

 

MARCH 2022

Observances for the month or week

March 7-13: Professional Pet Sitters Week

March 20-26: National Animal Poison Prevention Week

Daily Holidays

March 1: Horse Protection Day

March 1: Mardi Gras

March 2: Ash Wednesday

March 3: World Wildlife Day

March 4: Employee Appreciation Day

March 5: Iditarod Trail Sled Dog Raise begins

March 8: International Women’s Day

March 13: Daylight Savings Time Begins

March 17: St. Patrick’s Day

March 18: Holi

March 22: World Water Day

March 23: National Puppy Day

March 28: Respect Your Cat Day

March 30: Manatee Appreciation Day

March 30: National Doctor’s Day

March 31: Cesar Chavez Day

 

APRIL 2022

Observances for the month or week

Heartworm Awareness Month

National Pet First Aid Awareness Month

Active Dog Month

April 10-16: Animal Care and Control Appreciation Week

April 10-16: National Dog Bite Prevention Week

April 17-23: National Pet ID Week

April 17-23: Animal Cruelty/Human Violence Awareness Week

April 24-30: National Scoop the Poop Week

 

Daily Holidays

April 1: April Fool’s Day

April 2: Ramadan Begins

April 4: World Stray Animals Day

April 4: World Rat Day

April 6: National Siamese Cat Day

April 7: National Beer Day

April 8: National Dog Fighting Awareness Day

April 10: National Siblings Day

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 12: World Hamster Day

April 15: Passover begins

April 17: Easter

April 18: Tax Day

April 19: National Cat Lady Day

April 21: Bulldogs Are Beautiful Day

April 22: Earth Day

April 23: Passover ends

April 24: National Pet Parents Day

April 25: World Penguin Day

April 27: International Guide Dog Day

April 29: Arbor Day

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day

April 30: World Veterinary Day

April 30: National Tabby Day

 

 

MAY 2022

Observances for the month or week

National Pet Month

Chip Your Pet Month

May 1-7: Puppy Mill Action Week

May 1-7: National Pet Week

May 1-7: American Humane Be Kind to Animals Week

May 3-9: Dog Anxiety Awareness Week

Daily Holidays

May 1: May Day

May 1: National Purebred Dog Day

May 1: Mayday for Mutts

May 3: Ramadan ends

May 3: National Teacher Day

May 3: National Specially-Abled Pets Day

May 4: Bird Day

May 4: Star Wars Day

May 5: Cinco de Mayo

May 6: National Nurses Day

May 7: Kentucky Derby

May 8: Mother’s Day

May 14: National Dog Mom Day

May 14: National Animal Disaster Preparedness Day

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 20: World Bee Day

May 21: Armed Forces Day

May 21: World Dog Day

May 23: World Turtle Day

May 25: National Wine Day

May 28: National Burger Day

May 30: Memorial Day

 

JUNE 2022

Observances for the month or week

National Adopt a Cat Month

National Microchipping Month

National Foster a Pet Month

June 5-11: Pet Appreciation Week

June 12-18: Animal Rights Awareness Week

Daily Holidays

June 3: National Donut Day

June 4: Hug Your Cat Day

June 4: International Corgi Day

June 8: National Best Friends Day

June 8: World Oceans Day

June 14: Flag Day

June 14: World Pet Memorial Day

June 19: Juneteenth

June 19: Father’s Day

June 20: Take Your Cat To Work Day

June 21: Summer Solstice

June 21: World Music Day

June 21: National Selfie Day

June 21: International Yoga Day

June 24: Take Your Dog To Work Day

June 27: National Sunglasses Day

June 29: World Day against the abandonment of domestic animals

 

 

JULY 2022

Observances for the month or week

National Lost Pet Prevention Month

National Pet Hydration Awareness Month

 

Daily Holidays

July 1: National ID Your Pet Day

July 2: World UFO Day

July 4: Independence Day

July 6: International Kissing Day

July 7: World Chocolate Day

July 10: National Kitten Day

July 11: All American Pet Photo Day

July 12: Cow Appreciation Day

July 13: National French Fry Day

July 15: National Pet Fire Safety Day

July 16: World Snake Day

July 17: National Ice Cream Day

July 18: Nelson Mandela Day

July 20: National Hot Dog Day

July 24: National Parents Day

July 26: National Dog Photography Day

July 30: International Friendship Day

July 31: National Mutt Day

 

AUGUST 2022

Observances for the month or week

National Immunization Awareness Month

August 7-13: International Assistance Dog Week

Daily Holidays

August 1: DOGust Universal Birthday for Shelter Dogs

August 4: Assistance Dog Day

August 5: Work Like a Dog Day

August 7: Friendship Day

August 8: International Cat Day

August 9: Book Lovers Day

August 10: Spoil Your Dog Day

August 10: World Lion Day

August 15: National Check the Chip Day

August 17: National Black Cat Appreciation Day

August 17: International Non-Profit Day

August 19: World Photography Day

August 20: Clear the Shelters Day

August 20: International Homeless Animals’ Day

August 22: National Take Your Cat To The Vet Day

August 23: International Blind Dog Day

August 24: National Waffle Day

August 26: National Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: National Holistic Pet Day

SEPTEMBER 2022

Observances for the month or week

Happy Healthy Cat Month

National Service Dog Month

National Pet Memorial Month

September 18-24: National Dog Week

September 18-24: National Deaf Pet Awareness Week

 

Daily Holidays

September 1: Ginger Cat Appreciation Day

September 3: International Bacon Day

September 5: Labor Day

September 8: National Dog Walker Appreciation Day

September 10: Suicide Prevention Day

September 11: Remembrance of the victims of 9/11

September 11: National Pet Memorial Day

September 11: National Hug Your Hound Day

September 11: Grandparent’s Day

September 17: Batman Day

September 17: National Pet Bird Day

September 18: National Cheeseburger Day

September 20: Love Your Pet Day

September 22: World Rhino Day

September 25: Rosh Hashanah begins

September 25: National Daughter’s Day

September 27: Rosh Hashanah ends

September 26: National Pancake Day

September 28: National Sons Day

September 28: World Rabies Day

September 29: National Coffee Day

 

OCTOBER 2022

Observances for the month or week

Adopt a Shelter Dog Month

National Pet Wellness Month

October 2-8: National Walk Your Dog Week

October 2-8: Animal Welfare Week

 

Daily Holidays

October 1: National Walk Your Dog Day

October 1: National Black Dog Day

October 4: World Animal Day

October 4: World Pet Day

October 4: Yom Kippur begins

October 5: Yom Kippur ends

October 5: World Teachers Day

October 7: World Smile Day

October 10: Indigenous People Day

October 11: National Coming Out Day

October 12: National Farmers Day

October 14: World Egg Day

October 15: National Fetch Day

October 15: National Pug Day

October 16: Global Cat Day

October 21: National Reptile Awareness Day

October 24: Diwali

October 27: National Black Cat Day

October 28: National Chocolate Day

October 29: National Pitbull Awareness Day

October 29: National Cat Day

October 31: Halloween

 

 

NOVEMBER 2022

Observances for the month or week

Pet Cancer Awareness Month

National Senior Pet Month

National Adoption Month

November 6-12: National Animal Shelter and Rescue Appreciation Week

 

Daily Holidays

November 1: National Cook for Your Pets Day

November 6: Daylight Savings Time Ends

November 5: National Redheads Day

November 7: National Canine Lymphoma Awareness Day

November 8: Election Day

November 11: Veterans Day

November 13: World Kindness Day

November 14: National Pickle Day

November 17: National Take A Hike Day

November 19: National Adoption Day

November 24: National Dog Show

November 24: Thanksgiving

November 25: Black Friday

November 26: Small Business Saturday

November 28: Cyber Monday

November 29: Giving Tuesday

 

DECEMBER 2022

Observances for the month or week

National Cat Lovers’ Month

 

Daily Holidays

December 1: World AIDS Day

December 2: National Mutt Day

December 4: National Cookie Day

December 7: Pearl Harbor Remembrance Day

December 9: Int’l Day of Veterinary Medicine

December 10: Human Rights Day

December 11: International Mountain Day

December 13: National Day Of The Horse

December 18: Hanukkah begins

December 21: Winter Solstice

December 24: Christmas Eve

December 25: Christmas Day

December 26: Boxing Day

December 26: Hanukkah ends

December 26: Kwanzaa begins

December 31: New Year’s Eve

 

Summer is in full swing and at Pets on Q we can’t wait to see your content!

July for most Americans means Summer Vacations and 4th of July Fireworks, this year it may still look a little different, but hopefully everyone can find the time to safely enjoy some fireworks, sunshine, warm weather and relaxation.

 

 

July is Lost Pet Prevention Month, and there is almost nothing worse than becoming separated from a pet! Whether your pet is an escape artist, or simply jumped the fence, here are some tips and tricks to help all pet owners when dealing with this difficult subject:

 

Training – A confident pet is a safe pet! Train your pet to come when called and to be confident in you as their owner. A well-trained pet that maybe a little fearful will turn to its owner it trusts in time of support.

 

Microchip – Microchip your pet as soon as they join your family, it is one of the easiest things that can make the biggest impact.

 

ID – Have your pet wear a collar with an ID tag that contains their name and any other applicable information such as contact info, allergies, disabilities, etc…

 

Exercise – Make sure your pet gets plenty of regular exercise every day, depending on their breed and needs. A well exercised pet is less likely to be destructive and it helps with anxiety.

 

Cats inside – Keep cats indoors as much as you can this month, it is much safer for them.

 

It goes without saying that some pets are a bit more reactive than others.  If your pet is prone to anxiety or afraid of loud noises, you need to be aware and take some extra precautions, especially in July.  In fact, July 5th is typically one of the busiest days a year for shelters due to pets going missing because of fear of fireworks.   Here are some additional things you can do if your pet is afraid of loud noises and fireworks:

 

Training – Second mention of this but if you have an anxious or highly reactive pet, TRAINING is the best thing for your dog’s mental state. A good trainer or behaviorist can help divert their attention to a positive experience. Over time other methods and medication will not be needed in most cases.

 

Crate – Provide a safe space like a crate that they can retreat to when needed to help them feel more secure.

 

Pressure – Pressure wraps, for some animals they can help your pet feel calmer.

 

White Noise – A white noise machine or even a fan can help keep the mood calm by helping to cancel out the outside noises.

 

Natural remedies – There are all kinds of calming sprays, oils, herbs and supplements on the market. Talk to your vet about what would work best for your pet.

 

Medication – If nothing seems to work, talk to your vet about medications they can prescribe to help your pet stay calm and balanced.

 

 

July is also National Pet Hydration Month, designated to remind us about the dangers of dehydration and over hydration during the warmer months. Make sure you always have clean, fresh water available for your pets. A clean water bowl is essential, and some pets even prefer to have moved water in the form of a pet fountain. Know your pets and their drinking and bathroom habits.  If something changes, take notice.  Changes in the amount of water consumption and urination are a big indicator of a larger problem, so always be aware!

 

As things heat up and Summer continues, we know that lots of people go on vacations, head into nature and even hit the beach! That means there are tons of opportunities to capture amazing content with your pets! With holidays like National Mutt Day and National French Fry Day we cannot wait to see what you come up with, so please remember to tag @petsonq for your chance to be featured!