Four Tips For Pet Influencers To Succeed in 2023

A new year is here and that means it’s time to plan and execute your 2023 strategy! We wanted to share our four tips for pet influencers in 2023.

 

Industry Numbers

The creator economy has grown exponentially. Since 2020, we have seen 165+ Million new creators. With more influencers than ever before, the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18.1% increase from 2021. 

 

Consumers have been preferring authentic content, and this is only becoming truer. Audiences truly prefer to see influencers promoting products they believe in and use. In fact, 83% of users were influenced to purchase products because of trending content. 

 

Tips For Success

As seen in the economy and the above numbers, you may see differences in the industry from the past years. So, we want to give you these four for pet influencers to succeed in 2023..

 

1. Have a plan. A good idea is just that: an idea. But if you don’t know how to execute it, all of your hard work will be for nothing. Reach out to the Pets on Q team for assistance on your 2023 campaign plan.

 

2. Know your niche. If the market is saturated with influencers who are all trying to do the same thing as you, then you need to be different in some way so that consumers can find value in your product or service.

 

3. Think out your content to benefit your followers and make sure they feel like they’re getting something valuable out of their experience with you rather than just buying a product or service because it’s trendy at the moment.

 

4. Remember who your target audience really is! It’s easy to forget who you’re actually trying to connect with when you get caught up in trends or other influencers’ successes; however, if they aren’t interested in what you have to offer them then there’s no point in trying anyway!

 

We are always here to help! Feel free to email marykate@petsonq.com, if you need assistance!

The 2023 Creator Economy

The 2023 creator economy has been on the rise since 2020, and it’s only going to continue to grow in 2023. We’ve seen 165+ million new creators emerge during that time, which means there are more influencers than ever before, and the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18% increase from 2021.

 

With more influencers than ever before and consumers craving authentic content, in fact, 83% of users were influenced to purchase products because of trending content. When you’re planning marketing campaigns, influencer marketing can be a great avenue for your brand.

 

Micro-Influencers

 

When thinking about who to work with, engagement rates are important to consider! Micro-influencers have been hot with brands because they cost less to work with, typically have highly engaged audiences, and understand their niche.

 

Pets on Q’s booking platform allows you to go through our database of animal talent to find the right animal for your project. Pets on Q’s booking platform allows you to go through our network of animal talent to find the right animal for your project—and it even makes it easy for you to post casting calls and invite potential talent to apply directly. Let us help you with finding and booking animals for your next job!

 

To learn more about how Pets on Q can help your next campaign from start to finish, please email Gabe@PetsonQ.com today! OR you can check out our Brand & Agencies page, HERE.

Looking to monetize your page? Pets on Q is here to help!

Looking to monetize your page?

 

Pets on Q started as a management company, but now we have shifted gears. We are no longer focusing on exclusive management. This means we can work with even more influencers and bring them access to more opportunities! We want to be sure that all influencers in the pet space have the chance to see what we have to offer!

 

Booking Platform

 

So, to kick things off, we have taken many years of experience and poured all we know into the brand-new Pets on Q Booking Platform!  We created this with pet influencers in mind, to give them a way to partner with more brands and make more money. 

 

Pets on Q started out because our founder Colleen wanted to change an industry. Now she has not only changed an industry, but revolutionized pet influencer marketing with the launch of this platform.

 

It is the only platform in the world with patent pending technology to help brands and pet influencers pair up on paid collaborations. The platform is faster and more efficient, taking out the guesswork on all sides.

 

With the Pets on Q proprietary algorithm, brands will see valuations based on quality follower count and engagement, not inflated numbers. And influencers will be able to negotiate rates and details with brands with confidence and ease.

 

Best of all, Pets on Q is not exclusive, so all pet influencers can have a manager or agent (or both) and still work with us, book campaigns and make money working through the Pets on Q Booking Platform!

 

If you are an influencer and you would like to apply to be on our roster so you can access all the opportunities the platform has to offer, please click HERE.

 

If you are a brand interested in learning more about how you can gain access to the platform and place a free casting. You can get started booking animal talent right away, please click HERE.

 

Besides the new Booking Platform, we have many other exciting programs to share!

 

 

 

The Pets on Q Referral Program

 

Here at Pets on Q we want to help influencers book quality campaigns for fair prices with reputable brands that pay! We also want to help influencers that help themselves by paying them extra commissions through our referral program! To learn more, please click HERE.

 

 

 

 

The Pets on Q Affiliate Program

 

Interested in making money with your pet by promoting products you love, in your own store? Set up your Pets on Q affiliate shop today and become an affiliate for pet products!

 

You get your own branding and hand-pick the products you sell, so your followers feel like they’re supporting a small business. Also, avoid the big fees that places like Shopify charge. To learn more, please click HERE.

 

 

 

Licensing & Content Claiming Program

 

Looking for the opportunity to protect and sell your amazing pet content internationally? There are many ways you can monetize your content, whether you have amazing photos perfect for greeting cards, or viral videos that are being used without your permission, we can help!

 

Pets on Q has two ways for you to make additional revenue off of your content with Claiming and Licensing. To learn more, please click HERE.

 

 

 

Merchandise

 

Our friends at Bonfire do an amazing job creating merchandise for the members of our community! If you have always dreamed of having a product to sell (like a t-shirt, sweatshirt or coffee mug, to name a few) featuring your pet, this could be a great opportunity for you!

 

To learn more, please click HERE.

 

If you have any questions about these fun and exciting opportunities, please feel free to reach out to us. Our team is here to help answer any questions you may have!

 

Here at Pets on Q, we have had an unprecedented last few years that have culminated in exciting growth and incredible opportunities, and we have always wanted to do good business, with good people and good animals.

 

We feel that with these amazing new changes and programs we are offering, now more than ever is the time for pet influencers to rise to the top of influencer social media marketing, and Pets on Q wants to help everyone get there!

 

Pets on Q is excited to continue working with the most diverse and incredible influencer talent in the pet space, along with brands and companies across the globe that range from the biggest names around, to emerging startups.

 

Influencers, don’t let opportunities pass you by, make sure you are an approved pet influencer in the Pets on Q Booking Platform today!

A new way for Animal Talent to make money!

Pets on Q is a global network that connects pet influencers to brands and companies, and we are looking for animal influencers to collaborate with us. Refer a campaign to us and you could get paid!

How to make money with Licensing and Claiming!

LICENSING AND CLAIMING

 

As you’ve been growing your account into a viral powerhouse, you’ve probably received offers at various points from people requesting to use your content. Today we are going to help break down the basics of licensing and content claiming and how it can help you and your social media brand.

 

What is Licensing?

 

To put it simply, licensing is the process of giving/selling the rights to your content. This is sold to a third party who will attempt to make a profit by selling it to various media outlets.

 

Once that content has earned a profit, the original owner of the content will receive a payment, typically these are paid out based on percentages earned as opposed to an upfront fee. To make sure our influencers are always happy, Pets on Q offers competitive percentages and takes out the guesswork.

 

You might be asking yourself why it’s important to license your content, and the easiest answer is that this can make you money off of your hard work. Licensing your content means that you are getting your content shown in places that you might have never been able to do on your own.

 

How else do you think shows like “America’s Funniest Home Videos”, “Tosh.0”, “The Dodo” or some of your favorite YouTube channels get their content? These places are always looking for the next big viral video and are trying to show it off to the world!

 

 

Licensing VS Granting Permission?

 

Before doing anything with your content, you need to decide if you are giving it away because you want exposure or trying to make money with it.

Have you ever had a video go viral and you start receiving messages from companies or social media accounts asking for permission to use your content in their videos? Have you ever received a message from someone saying they want permission to use your content to use on their channel and that they will be “sharing your content for exposure” and “tagging your name for fans to follow”?

 

Well, you’re not alone, everyday viral video companies are reaching out to thousands of people trying to get access to their content for as cheap as possible. This is a great and cheap way for them to use your content without having to give you anything substantial in return.  So why grant permission when you know they are making money off your content?

 

We won’t flat out say that granting permission to get exposure is always a bad thing. These companies and social media accounts really can help get you more exposure on your channel but be sure to Read the fine print! Pets on Q has a licensing service which is very transparent and user friendly, and we are happy to answer any questions you have along the way.

 

What is Claiming and how is it different from Licensing?

 

Essentially when you sign up a video for claiming you are giving permission to a third party to protect your content from being monetized.  While you are free to do whatever you want with that video, you just get the added benefit of making a few bucks if that content is ever stolen.

Licensing on the other hand is you selling the rights of who canuse your specific content. This is in exchange for monetary compensation based on whatever that video is monetized on (this also includes stolen content).

 

Licensing your content is always going to be a shot in the dark.  You will never know if you have the next big viral video that gets millions of views, or a dud that barely gets ten. That is one reason why at Pets on Q we typically recommend you do not license your entire library of content at once.

 

What do you do if you are still making amazing viral videos and want to make sure no one is stealing your content? This is where claiming comes into play. People steal content all the time and reupload it to try and boost their own channels to make some money.

 

Claiming is the process by which stolen content that is being monetized on platforms like YouTube is properly being flagged and then paid out to the proper owner of the content. Pets on Q uses claiming as a serious way to protect your content from being misused.

 

What to do with your Viral Content?

 

Now that you have learned a bit more about the different things you can do with your content, you might be asking yourself what to do next? For those of you ready to take the next steps, get your content set up with either Licensing or Claiming (or both!) at Pets on Q! We have a great partnership with a company who are offering both the options of licensing specific content and signing up for the claiming of content.

 

Please click below to learn more and bookmark this page so you can refer back to it as needed. Here at Pets on Q we want everyone in the know so they can make informed decisions about how to utilize their content best. If you have any questions about either of these methods, Pets on Q is more than happy to help out!

 

Get started today!