Four Tips For Pet Influencers To Succeed in 2023

A new year is here and that means it’s time to plan and execute your 2023 strategy! We wanted to share our four tips for pet influencers in 2023.


Industry Numbers

The creator economy has grown exponentially. Since 2020, we have seen 165+ Million new creators. With more influencers than ever before, the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18.1% increase from 2021. 


Consumers have been preferring authentic content, and this is only becoming truer. Audiences truly prefer to see influencers promoting products they believe in and use. In fact, 83% of users were influenced to purchase products because of trending content. 


Tips For Success

As seen in the economy and the above numbers, you may see differences in the industry from the past years. So, we want to give you these four for pet influencers to succeed in 2023..


1. Have a plan. A good idea is just that: an idea. But if you don’t know how to execute it, all of your hard work will be for nothing. Reach out to the Pets on Q team for assistance on your 2023 campaign plan.


2. Know your niche. If the market is saturated with influencers who are all trying to do the same thing as you, then you need to be different in some way so that consumers can find value in your product or service.


3. Think out your content to benefit your followers and make sure they feel like they’re getting something valuable out of their experience with you rather than just buying a product or service because it’s trendy at the moment.


4. Remember who your target audience really is! It’s easy to forget who you’re actually trying to connect with when you get caught up in trends or other influencers’ successes; however, if they aren’t interested in what you have to offer them then there’s no point in trying anyway!


We are always here to help! Feel free to email, if you need assistance!

Looking to monetize your page? Pets on Q is here to help!

Looking to monetize your page?


Pets on Q started as a management company, but now we have shifted gears. We are no longer focusing on exclusive management. This means we can work with even more influencers and bring them access to more opportunities! We want to be sure that all influencers in the pet space have the chance to see what we have to offer!


Booking Platform


So, to kick things off, we have taken many years of experience and poured all we know into the brand-new Pets on Q Booking Platform!  We created this with pet influencers in mind, to give them a way to partner with more brands and make more money. 


Pets on Q started out because our founder Colleen wanted to change an industry. Now she has not only changed an industry, but revolutionized pet influencer marketing with the launch of this platform.


It is the only platform in the world with patent pending technology to help brands and pet influencers pair up on paid collaborations. The platform is faster and more efficient, taking out the guesswork on all sides.


With the Pets on Q proprietary algorithm, brands will see valuations based on quality follower count and engagement, not inflated numbers. And influencers will be able to negotiate rates and details with brands with confidence and ease.


Best of all, Pets on Q is not exclusive, so all pet influencers can have a manager or agent (or both) and still work with us, book campaigns and make money working through the Pets on Q Booking Platform!


If you are an influencer and you would like to apply to be on our roster so you can access all the opportunities the platform has to offer, please click HERE.


If you are a brand interested in learning more about how you can gain access to the platform and place a free casting. You can get started booking animal talent right away, please click HERE.


Besides the new Booking Platform, we have many other exciting programs to share!




The Pets on Q Referral Program


Here at Pets on Q we want to help influencers book quality campaigns for fair prices with reputable brands that pay! We also want to help influencers that help themselves by paying them extra commissions through our referral program! To learn more, please click HERE.





The Pets on Q Affiliate Program


Interested in making money with your pet by promoting products you love, in your own store? Set up your Pets on Q affiliate shop today and become an affiliate for pet products!


You get your own branding and hand-pick the products you sell, so your followers feel like they’re supporting a small business. Also, avoid the big fees that places like Shopify charge. To learn more, please click HERE.




Licensing & Content Claiming Program


Looking for the opportunity to protect and sell your amazing pet content internationally? There are many ways you can monetize your content, whether you have amazing photos perfect for greeting cards, or viral videos that are being used without your permission, we can help!


Pets on Q has two ways for you to make additional revenue off of your content with Claiming and Licensing. To learn more, please click HERE.






Our friends at Bonfire do an amazing job creating merchandise for the members of our community! If you have always dreamed of having a product to sell (like a t-shirt, sweatshirt or coffee mug, to name a few) featuring your pet, this could be a great opportunity for you!


To learn more, please click HERE.


If you have any questions about these fun and exciting opportunities, please feel free to reach out to us. Our team is here to help answer any questions you may have!


Here at Pets on Q, we have had an unprecedented last few years that have culminated in exciting growth and incredible opportunities, and we have always wanted to do good business, with good people and good animals.


We feel that with these amazing new changes and programs we are offering, now more than ever is the time for pet influencers to rise to the top of influencer social media marketing, and Pets on Q wants to help everyone get there!


Pets on Q is excited to continue working with the most diverse and incredible influencer talent in the pet space, along with brands and companies across the globe that range from the biggest names around, to emerging startups.


Influencers, don’t let opportunities pass you by, make sure you are an approved pet influencer in the Pets on Q Booking Platform today!

Cause Marketing and Pet Influencers: The Perfect Combo

What is Cause Marketing? 


Cause marketing is a marketing tactic centered on partnering a for-profit business with a non-profit business in a mutually beneficial deal. We live in an incredibly connected global society, and thanks to the Internet, we’re all hyper-aware of global issues.


People are almost primed to respond to cause marketing campaigns. Consumers are learning of the value of where they spend their money, so aligning your brand with a cause that you genuinely care about can be hugely beneficial to both parties. To put a number on it, ShoppingGives has estimated that the financial benefits of cause marketing in 2021 is in excess of $2.2 billion (yes, that’s “billion” with a B).


Some of the biggest brands in the world are known for their cause marketing strategies. You know them – brands such as Dove, Ben & Jerrys, Patagonia, and so many more. Whatever your niche, we’ve seen this strategy work time and time again.


How do Pet Influencers Relate? 


Time to align your brand with a cause. What better cause to align with than something animal related? Pet influencers provide an incredible opportunity in terms of cause marketing because they are lovable, trustworthy, and make up some of the most viewed content on the Internet.


Utilizing a pet influencer when doing a campaign for an animal-related charity just makes sense, as it shows the consumer directly what the cause is helping. It lends a sense of credibility to the for-profit brand while creating an avenue of support for the nonprofit. It’s a continuous circle of reinforcement, mutually beneficial for both parties.


Why Animals? 

It’s hard to not want to help our sweet, furry friends. There are hundreds up to hundreds of notable non-profits you could partner with. Animal rights are a universal cause that have been gaining traction as more and more consumers are reaching for cruelty free options, and changing their food habits.


Forbes estimated that more than 60% of Millennials are trying to incorporate plant-based foods into their diets, and 65% of Gen Z “find plant based food appealing, and 75% say they are cutting down on meat consumption.” This trend of consciousness towards the treatment of animals ties directly into Millennial and Gen Z concern towards the environment and animals, something that was recognized as a top issue for both demographics in the Deloitte Global Millennial Survey. These two demographics will be key when starting a new cause marketing campaign for two reasons: Millennials have surpassed Boomers as the largest generation, and both Millennials and Gen Z are now in the majority for pet ownership and online presence.


How to Get Started 


Once you choose a cause, it’s time to choose an influencer. We recommend partnering with influencers that share your values and producing content with them that will fit into your overall branding and strategy. Cause marketing works best when it’s part of your brand – not just a seasonal campaign.  You want to get people excited about the good things your brand is doing, and who you’re doing it with.


At Pets on Q, we will work with you to find the perfect pet influencer for your campaign. Our roster has a combined 80 million followers (and growing) on Instagram – so there’s a huge opportunity to build awareness of your brand and your new initiative. Partnering with a pet influencer for an animal-based cause marketing strategy will help the campaign to feel more authentic and will position your brand as a helpful, caring organization.


Are you ready to find the right pet influencer for your brand to partner with? Pets on Q’s user-friendly booking platform can help you identify the perfect fit for you. Check it out here.

The Appeal of Animals in Influencer Marketing