Four Tips For Pet Influencers To Succeed in 2023

A new year is here and that means it’s time to plan and execute your 2023 strategy! We wanted to share our four tips for pet influencers in 2023.

 

Industry Numbers

The creator economy has grown exponentially. Since 2020, we have seen 165+ Million new creators. With more influencers than ever before, the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18.1% increase from 2021. 

 

Consumers have been preferring authentic content, and this is only becoming truer. Audiences truly prefer to see influencers promoting products they believe in and use. In fact, 83% of users were influenced to purchase products because of trending content. 

 

Tips For Success

As seen in the economy and the above numbers, you may see differences in the industry from the past years. So, we want to give you these four for pet influencers to succeed in 2023..

 

1. Have a plan. A good idea is just that: an idea. But if you don’t know how to execute it, all of your hard work will be for nothing. Reach out to the Pets on Q team for assistance on your 2023 campaign plan.

 

2. Know your niche. If the market is saturated with influencers who are all trying to do the same thing as you, then you need to be different in some way so that consumers can find value in your product or service.

 

3. Think out your content to benefit your followers and make sure they feel like they’re getting something valuable out of their experience with you rather than just buying a product or service because it’s trendy at the moment.

 

4. Remember who your target audience really is! It’s easy to forget who you’re actually trying to connect with when you get caught up in trends or other influencers’ successes; however, if they aren’t interested in what you have to offer them then there’s no point in trying anyway!

 

We are always here to help! Feel free to email marykate@petsonq.com, if you need assistance!

Looking to monetize your page? Pets on Q is here to help!

Looking to monetize your page?

 

Pets on Q started as a management company, but now we have shifted gears. We are no longer focusing on exclusive management. This means we can work with even more influencers and bring them access to more opportunities! We want to be sure that all influencers in the pet space have the chance to see what we have to offer!

 

Booking Platform

 

So, to kick things off, we have taken many years of experience and poured all we know into the brand-new Pets on Q Booking Platform!  We created this with pet influencers in mind, to give them a way to partner with more brands and make more money. 

 

Pets on Q started out because our founder Colleen wanted to change an industry. Now she has not only changed an industry, but revolutionized pet influencer marketing with the launch of this platform.

 

It is the only platform in the world with patent pending technology to help brands and pet influencers pair up on paid collaborations. The platform is faster and more efficient, taking out the guesswork on all sides.

 

With the Pets on Q proprietary algorithm, brands will see valuations based on quality follower count and engagement, not inflated numbers. And influencers will be able to negotiate rates and details with brands with confidence and ease.

 

Best of all, Pets on Q is not exclusive, so all pet influencers can have a manager or agent (or both) and still work with us, book campaigns and make money working through the Pets on Q Booking Platform!

 

If you are an influencer and you would like to apply to be on our roster so you can access all the opportunities the platform has to offer, please click HERE.

 

If you are a brand interested in learning more about how you can gain access to the platform and place a free casting. You can get started booking animal talent right away, please click HERE.

 

Besides the new Booking Platform, we have many other exciting programs to share!

 

 

 

The Pets on Q Referral Program

 

Here at Pets on Q we want to help influencers book quality campaigns for fair prices with reputable brands that pay! We also want to help influencers that help themselves by paying them extra commissions through our referral program! To learn more, please click HERE.

 

 

 

 

The Pets on Q Affiliate Program

 

Interested in making money with your pet by promoting products you love, in your own store? Set up your Pets on Q affiliate shop today and become an affiliate for pet products!

 

You get your own branding and hand-pick the products you sell, so your followers feel like they’re supporting a small business. Also, avoid the big fees that places like Shopify charge. To learn more, please click HERE.

 

 

 

Licensing & Content Claiming Program

 

Looking for the opportunity to protect and sell your amazing pet content internationally? There are many ways you can monetize your content, whether you have amazing photos perfect for greeting cards, or viral videos that are being used without your permission, we can help!

 

Pets on Q has two ways for you to make additional revenue off of your content with Claiming and Licensing. To learn more, please click HERE.

 

 

 

Merchandise

 

Our friends at Bonfire do an amazing job creating merchandise for the members of our community! If you have always dreamed of having a product to sell (like a t-shirt, sweatshirt or coffee mug, to name a few) featuring your pet, this could be a great opportunity for you!

 

To learn more, please click HERE.

 

If you have any questions about these fun and exciting opportunities, please feel free to reach out to us. Our team is here to help answer any questions you may have!

 

Here at Pets on Q, we have had an unprecedented last few years that have culminated in exciting growth and incredible opportunities, and we have always wanted to do good business, with good people and good animals.

 

We feel that with these amazing new changes and programs we are offering, now more than ever is the time for pet influencers to rise to the top of influencer social media marketing, and Pets on Q wants to help everyone get there!

 

Pets on Q is excited to continue working with the most diverse and incredible influencer talent in the pet space, along with brands and companies across the globe that range from the biggest names around, to emerging startups.

 

Influencers, don’t let opportunities pass you by, make sure you are an approved pet influencer in the Pets on Q Booking Platform today!

5 tips when creating your own merchandise

Sometimes it can be easy to get tunnel vision and only think about how you enjoy the product and lose track of what your fans want, here are 5 tips for you to keep in mind when creating your new merchandise…

 

1. Give back to the community

Is there a particular rescue or good cause that you care about? Your fans love seeing that side of you, and seeing that your merchandise is donating some of its profits to a good cause can help entice them to pick up some product.

 

2. Your product doesn’t need to be your animal

 You have an amazing animal that is the cutest thing in the world, but if you were to look in your closet, how many animal shirts do you have that are someone else’s pet? Think about adding a fun/cute catchphrase, a motivational line or a generic breed based or rescue based shirt so it appeals to a larger audience

 

3. Make sure you don’t overcharge for your product

Who doesn’t love making money? We all want to make as much money as possible, but when was the last time you spent $30 or $40 on a t-shirt? Bonfire has an excellent price suggestion tool to help recommend a fair price for your product, and as tempting as it is to bump up the price keep in mind how much you’d be willing to spend on that product (if it wasn’t your pet).

 

4. There are more options to choose from than a T-shirt

Sometimes you have an amazing design but it might look a little weird on a shirt. Luckily with Bonfire they have many different options for what you can sell your merchandise on. From Mugs to Hats and Masks, there are many different ways to sell your product.

 

5. Size doesn’t always matter

Who says that your design needs to be as big as possible on the shirt? Sometimes smaller is better depending on the logo or catchphrase you want to use.

 

We hope you enjoyed these little tips to keep in mind when creating your merchandise.

 

Pets on Q has other methods of getting your very own merchandise made. We have some new friends who can make your very own animal plushie to sell to your fans! If you are interested fill out the form HERE and we’ll get in touch

 

Have a great day, and let us know if you have any questions!

12 Months of Animal Talent Holidays

12 Months of Pet Holidays To Help You Plan and Create Content!

 

Pets on Q is a leading digital media company specializing in animal influencer marketing that creates engaging content and celebrates pets, pet influencers, their owners, and the brands that want to connect with them.

 

Our pack advisors have curated a list of all the holidays from every month of 2022 to help inspire amazing pet-centric content creation. For all the animal talent out there, use this guide as a tool to help inspire content that will help your pet Instagram account stand out and always be relevant.

 

If you’re the owner of a pet-centric brand, add some holiday cheer to your content and make this list a part of your larger marketing strategy for maximum impact and awareness! Social media managers, look no further, this is the only holiday list you need this year.

 

Pets on Q also helps brands and marketing pros find the best animal talent to hire for their social media marketing campaigns. If you are looking to hire an animal influencer, Pets on Q is a one-stop-shop! Please reach out to our sales team today to book a demo and find out all about our one-of-a-kind booking platform where you can browse and book animal influencer talent 24/7on PetsonQ.net.

 

To see all the holidays of 2022, simply read on! We’ve specifically chosen these holidays to help you and your team create more pet-centric content using a wide variety of themes, so check back and bookmark the page to refer to it before every new month. And don’t forget to tag @petsonq in your content for a chance to be featured on our social media pages! Happy content curation!

 

JANUARY 2022

Observances for the month or week

Walk Your Pet Month

National Train Your Dog Month

January 22-26: Westminster Kennel Club Annual Dog Show

Daily Holidays

January 1: New Year’s Day

January 2: National Pet Travel Safety Day

January 5: National Bird Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 17: Martin Luther King Jr. Day

January 19: National Popcorn Day

January 21: National Squirrel Appreciation Day

January 22: National Answer Your Cat’s Question Day

January 23: National Pie Day

January 28: National Fun at Work Day

FEBRUARY 2022

Observances for the month or week

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month

February 7-14: Have a Heart for Chained Dogs Week

February 20-26: National Justice for Animals Week

Daily Holidays

February 1: Chinese New Year

February 2: Groundhog Day

February 3: National Golden Retriever Day

February 3: Annual Doggie Date Night

February 9: National Pizza Day

February 12: Lincoln’s Birthday

February 13: Superbowl Sunday

February 14: Valentine’s Day

February 18: National Drink Wine Day

February 19: International Tug-of-War Day

February 20: National Love Your Pet Day

February 21: President’s Day

February 22: Washington’s Birthday

February 22: World Spay Day

February 23: National Dog Biscuit Day

 

 

MARCH 2022

Observances for the month or week

March 7-13: Professional Pet Sitters Week

March 20-26: National Animal Poison Prevention Week

Daily Holidays

March 1: Horse Protection Day

March 1: Mardi Gras

March 2: Ash Wednesday

March 3: World Wildlife Day

March 4: Employee Appreciation Day

March 5: Iditarod Trail Sled Dog Raise begins

March 8: International Women’s Day

March 13: Daylight Savings Time Begins

March 17: St. Patrick’s Day

March 18: Holi

March 22: World Water Day

March 23: National Puppy Day

March 28: Respect Your Cat Day

March 30: Manatee Appreciation Day

March 30: National Doctor’s Day

March 31: Cesar Chavez Day

 

APRIL 2022

Observances for the month or week

Heartworm Awareness Month

National Pet First Aid Awareness Month

Active Dog Month

April 10-16: Animal Care and Control Appreciation Week

April 10-16: National Dog Bite Prevention Week

April 17-23: National Pet ID Week

April 17-23: Animal Cruelty/Human Violence Awareness Week

April 24-30: National Scoop the Poop Week

 

Daily Holidays

April 1: April Fool’s Day

April 2: Ramadan Begins

April 4: World Stray Animals Day

April 4: World Rat Day

April 6: National Siamese Cat Day

April 7: National Beer Day

April 8: National Dog Fighting Awareness Day

April 10: National Siblings Day

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 12: World Hamster Day

April 15: Passover begins

April 17: Easter

April 18: Tax Day

April 19: National Cat Lady Day

April 21: Bulldogs Are Beautiful Day

April 22: Earth Day

April 23: Passover ends

April 24: National Pet Parents Day

April 25: World Penguin Day

April 27: International Guide Dog Day

April 29: Arbor Day

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day

April 30: World Veterinary Day

April 30: National Tabby Day

 

 

MAY 2022

Observances for the month or week

National Pet Month

Chip Your Pet Month

May 1-7: Puppy Mill Action Week

May 1-7: National Pet Week

May 1-7: American Humane Be Kind to Animals Week

May 3-9: Dog Anxiety Awareness Week

Daily Holidays

May 1: May Day

May 1: National Purebred Dog Day

May 1: Mayday for Mutts

May 3: Ramadan ends

May 3: National Teacher Day

May 3: National Specially-Abled Pets Day

May 4: Bird Day

May 4: Star Wars Day

May 5: Cinco de Mayo

May 6: National Nurses Day

May 7: Kentucky Derby

May 8: Mother’s Day

May 14: National Dog Mom Day

May 14: National Animal Disaster Preparedness Day

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 20: World Bee Day

May 21: Armed Forces Day

May 21: World Dog Day

May 23: World Turtle Day

May 25: National Wine Day

May 28: National Burger Day

May 30: Memorial Day

 

JUNE 2022

Observances for the month or week

National Adopt a Cat Month

National Microchipping Month

National Foster a Pet Month

June 5-11: Pet Appreciation Week

June 12-18: Animal Rights Awareness Week

Daily Holidays

June 3: National Donut Day

June 4: Hug Your Cat Day

June 4: International Corgi Day

June 8: National Best Friends Day

June 8: World Oceans Day

June 14: Flag Day

June 14: World Pet Memorial Day

June 19: Juneteenth

June 19: Father’s Day

June 20: Take Your Cat To Work Day

June 21: Summer Solstice

June 21: World Music Day

June 21: National Selfie Day

June 21: International Yoga Day

June 24: Take Your Dog To Work Day

June 27: National Sunglasses Day

June 29: World Day against the abandonment of domestic animals

 

 

JULY 2022

Observances for the month or week

National Lost Pet Prevention Month

National Pet Hydration Awareness Month

 

Daily Holidays

July 1: National ID Your Pet Day

July 2: World UFO Day

July 4: Independence Day

July 6: International Kissing Day

July 7: World Chocolate Day

July 10: National Kitten Day

July 11: All American Pet Photo Day

July 12: Cow Appreciation Day

July 13: National French Fry Day

July 15: National Pet Fire Safety Day

July 16: World Snake Day

July 17: National Ice Cream Day

July 18: Nelson Mandela Day

July 20: National Hot Dog Day

July 24: National Parents Day

July 26: National Dog Photography Day

July 30: International Friendship Day

July 31: National Mutt Day

 

AUGUST 2022

Observances for the month or week

National Immunization Awareness Month

August 7-13: International Assistance Dog Week

Daily Holidays

August 1: DOGust Universal Birthday for Shelter Dogs

August 4: Assistance Dog Day

August 5: Work Like a Dog Day

August 7: Friendship Day

August 8: International Cat Day

August 9: Book Lovers Day

August 10: Spoil Your Dog Day

August 10: World Lion Day

August 15: National Check the Chip Day

August 17: National Black Cat Appreciation Day

August 17: International Non-Profit Day

August 19: World Photography Day

August 20: Clear the Shelters Day

August 20: International Homeless Animals’ Day

August 22: National Take Your Cat To The Vet Day

August 23: International Blind Dog Day

August 24: National Waffle Day

August 26: National Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: National Holistic Pet Day

SEPTEMBER 2022

Observances for the month or week

Happy Healthy Cat Month

National Service Dog Month

National Pet Memorial Month

September 18-24: National Dog Week

September 18-24: National Deaf Pet Awareness Week

 

Daily Holidays

September 1: Ginger Cat Appreciation Day

September 3: International Bacon Day

September 5: Labor Day

September 8: National Dog Walker Appreciation Day

September 10: Suicide Prevention Day

September 11: Remembrance of the victims of 9/11

September 11: National Pet Memorial Day

September 11: National Hug Your Hound Day

September 11: Grandparent’s Day

September 17: Batman Day

September 17: National Pet Bird Day

September 18: National Cheeseburger Day

September 20: Love Your Pet Day

September 22: World Rhino Day

September 25: Rosh Hashanah begins

September 25: National Daughter’s Day

September 27: Rosh Hashanah ends

September 26: National Pancake Day

September 28: National Sons Day

September 28: World Rabies Day

September 29: National Coffee Day

 

OCTOBER 2022

Observances for the month or week

Adopt a Shelter Dog Month

National Pet Wellness Month

October 2-8: National Walk Your Dog Week

October 2-8: Animal Welfare Week

 

Daily Holidays

October 1: National Walk Your Dog Day

October 1: National Black Dog Day

October 4: World Animal Day

October 4: World Pet Day

October 4: Yom Kippur begins

October 5: Yom Kippur ends

October 5: World Teachers Day

October 7: World Smile Day

October 10: Indigenous People Day

October 11: National Coming Out Day

October 12: National Farmers Day

October 14: World Egg Day

October 15: National Fetch Day

October 15: National Pug Day

October 16: Global Cat Day

October 21: National Reptile Awareness Day

October 24: Diwali

October 27: National Black Cat Day

October 28: National Chocolate Day

October 29: National Pitbull Awareness Day

October 29: National Cat Day

October 31: Halloween

 

 

NOVEMBER 2022

Observances for the month or week

Pet Cancer Awareness Month

National Senior Pet Month

National Adoption Month

November 6-12: National Animal Shelter and Rescue Appreciation Week

 

Daily Holidays

November 1: National Cook for Your Pets Day

November 6: Daylight Savings Time Ends

November 5: National Redheads Day

November 7: National Canine Lymphoma Awareness Day

November 8: Election Day

November 11: Veterans Day

November 13: World Kindness Day

November 14: National Pickle Day

November 17: National Take A Hike Day

November 19: National Adoption Day

November 24: National Dog Show

November 24: Thanksgiving

November 25: Black Friday

November 26: Small Business Saturday

November 28: Cyber Monday

November 29: Giving Tuesday

 

DECEMBER 2022

Observances for the month or week

National Cat Lovers’ Month

 

Daily Holidays

December 1: World AIDS Day

December 2: National Mutt Day

December 4: National Cookie Day

December 7: Pearl Harbor Remembrance Day

December 9: Int’l Day of Veterinary Medicine

December 10: Human Rights Day

December 11: International Mountain Day

December 13: National Day Of The Horse

December 18: Hanukkah begins

December 21: Winter Solstice

December 24: Christmas Eve

December 25: Christmas Day

December 26: Boxing Day

December 26: Hanukkah ends

December 26: Kwanzaa begins

December 31: New Year’s Eve

 

October is here! Get inspired by all the spook-tastic holiday fun!

 

We are so happy that it is finally October, we love this time of year! We hope that you are inspired to capture some really amazing content this season with your pets.  Remember, not all pets like being in costume, so be sure to pay attention to your animal for signs of stress and reward them generously! October is National Pet Wellness Month! So, it’s a great time to take a step back, evaluate your current situation and make whatever changes are necessary to promote optimal heal and wellness for your pets.

 

 

Our pets seemingly love us more than they love themselves, but unfortunately, they typically age faster than us. It’s very sad to watch your beloved pet age before your eyes, and it can often feel like there is nothing you can do to slow the process. However, if you focus on the best, possible, overall health and wellness for your pets, you can elongate your quality time together.

 

VISIT THE VET REGULARLY

Because pets age more quickly than we do, changes in their health can occur and escalate very quickly. The best way to keep your pets free from illness is to make routine wellness appointments. These visits will help your veterinarian:

 

  • Keep your pets’ health and wellness on the right track.

 

  • Diagnose and treat any illnesses.

 

  • Administer species-specific vaccinations for disease prevention and protection.

 

  • Address potentially threatening health issues before they become a big problem.

 

KEEP YOUR PET A HEALTHY WEIGHT

Statistically, more than half of the dogs and cats in America are overweight or obese. Overweight animals run the risk of developing high blood pressure, diabetes, digestive issues, liver problems, heat intolerance and other health complications. Keep your pets in a healthy weight range by:

 

  • Feeding them a diet with wholesome ingredients and balanced nutrition tailored to their age group.

 

  • Giving them treats sparingly; treats are full of excess calories and fat.

 

  • Not feeding them table scraps.

 

  • Setting aside time for them to get adequate exercise.

 

 

GET YOUR PET’S TEETH CLEANED 

 

Dental hygiene is just as important for pets as it is for humans! Without regular dental care, your pets are at risk of developing all kinds of painful (and expensive) periodontal disease. This can lead to pain, tooth loss and internal organ damage if left untreated. Proper dental care can add YEARS to your pets’ lives!

 

  • Routine dental exams help vets find and treat dental issues before they become irreversible.

 

  • At-home dental care consists of daily brushing. You can also complement brushing with a special diet, water additives or sealants.

SOCIALIZE AND EXERCISE YOUR PETS REGULARLY

 

A socialized and exercised pet is a HAPPY pet! Get to know your pet’s personality and breed specifics and do your best to engage them daily in activities that nurture their development

 

  • Daily walks and exercise are a must for even the laziest couch-dogs

 

  • Find local dog parks where your buddy can find friends and run and play

 

  • Buy toys that your pet LOVES and make it a point to play together every day

 

  • If your pet is an indoor pet, make sure their indoor environment is enriched with toys and things to engage them and keep their interest

 

 

October is also Adopt a Shelter Dog Month, and this is a time near and dear to our hearts, personally.  Both Colleen and I have adopted shelter dogs and it changed our lives for the better! The American Society for the Prevention of Cruelty to Animals (ASPCA) sponsors and promotes Adopt a Shelter Dog Month every October, while the American Humane Society has celebrated a month-long October campaign encouraging the adoption of shelter dogs since 1981. Please join us in honoring Adopt a Shelter Dog Month by doing any of the following:

 

  • Adopt a shelter dog

 

  • Share the story of your shelter dog’s adoption with others to raise awareness

 

  • Volunteer at a local shelter

 

  • Donate money or pet food or items to a local shelter

 

These are just a couple of examples of ways you can make a difference this October for Adopt a Shelter Dog Month.

 

This year we hope you have an incredible October, and remember, it’s not only about Halloween! There are plenty of other holidays to inspire creative content creation including National Black Dog Day, National Taco Day and National Fetch Day, to name a few! It is our favorite month in my home, and we hope you and yours have a wonderful time and remember to tag @petsonQ whenever you post great animal content on your social media accounts!

 

Here are the holidays coming up in October: