5 tips when creating your own merchandise

Sometimes it can be easy to get tunnel vision and only think about how you enjoy the product and lose track of what your fans want, here are 5 tips for you to keep in mind when creating your new merchandise…

 

1. Give back to the community

Is there a particular rescue or good cause that you care about? Your fans love seeing that side of you, and seeing that your merchandise is donating some of its profits to a good cause can help entice them to pick up some product.

 

2. Your product doesn’t need to be your animal

 You have an amazing animal that is the cutest thing in the world, but if you were to look in your closet, how many animal shirts do you have that are someone else’s pet? Think about adding a fun/cute catchphrase, a motivational line or a generic breed based or rescue based shirt so it appeals to a larger audience

 

3. Make sure you don’t overcharge for your product

Who doesn’t love making money? We all want to make as much money as possible, but when was the last time you spent $30 or $40 on a t-shirt? Bonfire has an excellent price suggestion tool to help recommend a fair price for your product, and as tempting as it is to bump up the price keep in mind how much you’d be willing to spend on that product (if it wasn’t your pet).

 

4. There are more options to choose from than a T-shirt

Sometimes you have an amazing design but it might look a little weird on a shirt. Luckily with Bonfire they have many different options for what you can sell your merchandise on. From Mugs to Hats and Masks, there are many different ways to sell your product.

 

5. Size doesn’t always matter

Who says that your design needs to be as big as possible on the shirt? Sometimes smaller is better depending on the logo or catchphrase you want to use.

 

We hope you enjoyed these little tips to keep in mind when creating your merchandise.

 

Pets on Q has other methods of getting your very own merchandise made. We have some new friends who can make your very own animal plushie to sell to your fans! If you are interested fill out the form HERE and we’ll get in touch

 

Have a great day, and let us know if you have any questions!

A new way for Animal Talent to make money!

Pets on Q is a global network that connects pet influencers to brands and companies, and we are looking for animal influencers to collaborate with us. Refer a campaign to us and you could get paid!

12 Months of Animal Talent Holidays

12 Months of Pet Holidays To Help You Plan and Create Content!

 

Pets on Q is a leading digital media company specializing in animal influencer marketing that creates engaging content and celebrates pets, pet influencers, their owners, and the brands that want to connect with them.

 

Our pack advisors have curated a list of all the holidays from every month of 2022 to help inspire amazing pet-centric content creation. For all the animal talent out there, use this guide as a tool to help inspire content that will help your pet Instagram account stand out and always be relevant.

 

If you’re the owner of a pet-centric brand, add some holiday cheer to your content and make this list a part of your larger marketing strategy for maximum impact and awareness! Social media managers, look no further, this is the only holiday list you need this year.

 

Pets on Q also helps brands and marketing pros find the best animal talent to hire for their social media marketing campaigns. If you are looking to hire an animal influencer, Pets on Q is a one-stop-shop! Please reach out to our sales team today to book a demo and find out all about our one-of-a-kind booking platform where you can browse and book animal influencer talent 24/7on PetsonQ.net.

 

To see all the holidays of 2022, simply read on! We’ve specifically chosen these holidays to help you and your team create more pet-centric content using a wide variety of themes, so check back and bookmark the page to refer to it before every new month. And don’t forget to tag @petsonq in your content for a chance to be featured on our social media pages! Happy content curation!

 

JANUARY 2022

Observances for the month or week

Walk Your Pet Month

National Train Your Dog Month

January 22-26: Westminster Kennel Club Annual Dog Show

Daily Holidays

January 1: New Year’s Day

January 2: National Pet Travel Safety Day

January 5: National Bird Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 17: Martin Luther King Jr. Day

January 19: National Popcorn Day

January 21: National Squirrel Appreciation Day

January 22: National Answer Your Cat’s Question Day

January 23: National Pie Day

January 28: National Fun at Work Day

FEBRUARY 2022

Observances for the month or week

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month

February 7-14: Have a Heart for Chained Dogs Week

February 20-26: National Justice for Animals Week

Daily Holidays

February 1: Chinese New Year

February 2: Groundhog Day

February 3: National Golden Retriever Day

February 3: Annual Doggie Date Night

February 9: National Pizza Day

February 12: Lincoln’s Birthday

February 13: Superbowl Sunday

February 14: Valentine’s Day

February 18: National Drink Wine Day

February 19: International Tug-of-War Day

February 20: National Love Your Pet Day

February 21: President’s Day

February 22: Washington’s Birthday

February 22: World Spay Day

February 23: National Dog Biscuit Day

 

 

MARCH 2022

Observances for the month or week

March 7-13: Professional Pet Sitters Week

March 20-26: National Animal Poison Prevention Week

Daily Holidays

March 1: Horse Protection Day

March 1: Mardi Gras

March 2: Ash Wednesday

March 3: World Wildlife Day

March 4: Employee Appreciation Day

March 5: Iditarod Trail Sled Dog Raise begins

March 8: International Women’s Day

March 13: Daylight Savings Time Begins

March 17: St. Patrick’s Day

March 18: Holi

March 22: World Water Day

March 23: National Puppy Day

March 28: Respect Your Cat Day

March 30: Manatee Appreciation Day

March 30: National Doctor’s Day

March 31: Cesar Chavez Day

 

APRIL 2022

Observances for the month or week

Heartworm Awareness Month

National Pet First Aid Awareness Month

Active Dog Month

April 10-16: Animal Care and Control Appreciation Week

April 10-16: National Dog Bite Prevention Week

April 17-23: National Pet ID Week

April 17-23: Animal Cruelty/Human Violence Awareness Week

April 24-30: National Scoop the Poop Week

 

Daily Holidays

April 1: April Fool’s Day

April 2: Ramadan Begins

April 4: World Stray Animals Day

April 4: World Rat Day

April 6: National Siamese Cat Day

April 7: National Beer Day

April 8: National Dog Fighting Awareness Day

April 10: National Siblings Day

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 12: World Hamster Day

April 15: Passover begins

April 17: Easter

April 18: Tax Day

April 19: National Cat Lady Day

April 21: Bulldogs Are Beautiful Day

April 22: Earth Day

April 23: Passover ends

April 24: National Pet Parents Day

April 25: World Penguin Day

April 27: International Guide Dog Day

April 29: Arbor Day

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day

April 30: World Veterinary Day

April 30: National Tabby Day

 

 

MAY 2022

Observances for the month or week

National Pet Month

Chip Your Pet Month

May 1-7: Puppy Mill Action Week

May 1-7: National Pet Week

May 1-7: American Humane Be Kind to Animals Week

May 3-9: Dog Anxiety Awareness Week

Daily Holidays

May 1: May Day

May 1: National Purebred Dog Day

May 1: Mayday for Mutts

May 3: Ramadan ends

May 3: National Teacher Day

May 3: National Specially-Abled Pets Day

May 4: Bird Day

May 4: Star Wars Day

May 5: Cinco de Mayo

May 6: National Nurses Day

May 7: Kentucky Derby

May 8: Mother’s Day

May 14: National Dog Mom Day

May 14: National Animal Disaster Preparedness Day

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 20: World Bee Day

May 21: Armed Forces Day

May 21: World Dog Day

May 23: World Turtle Day

May 25: National Wine Day

May 28: National Burger Day

May 30: Memorial Day

 

JUNE 2022

Observances for the month or week

National Adopt a Cat Month

National Microchipping Month

National Foster a Pet Month

June 5-11: Pet Appreciation Week

June 12-18: Animal Rights Awareness Week

Daily Holidays

June 3: National Donut Day

June 4: Hug Your Cat Day

June 4: International Corgi Day

June 8: National Best Friends Day

June 8: World Oceans Day

June 14: Flag Day

June 14: World Pet Memorial Day

June 19: Juneteenth

June 19: Father’s Day

June 20: Take Your Cat To Work Day

June 21: Summer Solstice

June 21: World Music Day

June 21: National Selfie Day

June 21: International Yoga Day

June 24: Take Your Dog To Work Day

June 27: National Sunglasses Day

June 29: World Day against the abandonment of domestic animals

 

 

JULY 2022

Observances for the month or week

National Lost Pet Prevention Month

National Pet Hydration Awareness Month

 

Daily Holidays

July 1: National ID Your Pet Day

July 2: World UFO Day

July 4: Independence Day

July 6: International Kissing Day

July 7: World Chocolate Day

July 10: National Kitten Day

July 11: All American Pet Photo Day

July 12: Cow Appreciation Day

July 13: National French Fry Day

July 15: National Pet Fire Safety Day

July 16: World Snake Day

July 17: National Ice Cream Day

July 18: Nelson Mandela Day

July 20: National Hot Dog Day

July 24: National Parents Day

July 26: National Dog Photography Day

July 30: International Friendship Day

July 31: National Mutt Day

 

AUGUST 2022

Observances for the month or week

National Immunization Awareness Month

August 7-13: International Assistance Dog Week

Daily Holidays

August 1: DOGust Universal Birthday for Shelter Dogs

August 4: Assistance Dog Day

August 5: Work Like a Dog Day

August 7: Friendship Day

August 8: International Cat Day

August 9: Book Lovers Day

August 10: Spoil Your Dog Day

August 10: World Lion Day

August 15: National Check the Chip Day

August 17: National Black Cat Appreciation Day

August 17: International Non-Profit Day

August 19: World Photography Day

August 20: Clear the Shelters Day

August 20: International Homeless Animals’ Day

August 22: National Take Your Cat To The Vet Day

August 23: International Blind Dog Day

August 24: National Waffle Day

August 26: National Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: National Holistic Pet Day

SEPTEMBER 2022

Observances for the month or week

Happy Healthy Cat Month

National Service Dog Month

National Pet Memorial Month

September 18-24: National Dog Week

September 18-24: National Deaf Pet Awareness Week

 

Daily Holidays

September 1: Ginger Cat Appreciation Day

September 3: International Bacon Day

September 5: Labor Day

September 8: National Dog Walker Appreciation Day

September 10: Suicide Prevention Day

September 11: Remembrance of the victims of 9/11

September 11: National Pet Memorial Day

September 11: National Hug Your Hound Day

September 11: Grandparent’s Day

September 17: Batman Day

September 17: National Pet Bird Day

September 18: National Cheeseburger Day

September 20: Love Your Pet Day

September 22: World Rhino Day

September 25: Rosh Hashanah begins

September 25: National Daughter’s Day

September 27: Rosh Hashanah ends

September 26: National Pancake Day

September 28: National Sons Day

September 28: World Rabies Day

September 29: National Coffee Day

 

OCTOBER 2022

Observances for the month or week

Adopt a Shelter Dog Month

National Pet Wellness Month

October 2-8: National Walk Your Dog Week

October 2-8: Animal Welfare Week

 

Daily Holidays

October 1: National Walk Your Dog Day

October 1: National Black Dog Day

October 4: World Animal Day

October 4: World Pet Day

October 4: Yom Kippur begins

October 5: Yom Kippur ends

October 5: World Teachers Day

October 7: World Smile Day

October 10: Indigenous People Day

October 11: National Coming Out Day

October 12: National Farmers Day

October 14: World Egg Day

October 15: National Fetch Day

October 15: National Pug Day

October 16: Global Cat Day

October 21: National Reptile Awareness Day

October 24: Diwali

October 27: National Black Cat Day

October 28: National Chocolate Day

October 29: National Pitbull Awareness Day

October 29: National Cat Day

October 31: Halloween

 

 

NOVEMBER 2022

Observances for the month or week

Pet Cancer Awareness Month

National Senior Pet Month

National Adoption Month

November 6-12: National Animal Shelter and Rescue Appreciation Week

 

Daily Holidays

November 1: National Cook for Your Pets Day

November 6: Daylight Savings Time Ends

November 5: National Redheads Day

November 7: National Canine Lymphoma Awareness Day

November 8: Election Day

November 11: Veterans Day

November 13: World Kindness Day

November 14: National Pickle Day

November 17: National Take A Hike Day

November 19: National Adoption Day

November 24: National Dog Show

November 24: Thanksgiving

November 25: Black Friday

November 26: Small Business Saturday

November 28: Cyber Monday

November 29: Giving Tuesday

 

DECEMBER 2022

Observances for the month or week

National Cat Lovers’ Month

 

Daily Holidays

December 1: World AIDS Day

December 2: National Mutt Day

December 4: National Cookie Day

December 7: Pearl Harbor Remembrance Day

December 9: Int’l Day of Veterinary Medicine

December 10: Human Rights Day

December 11: International Mountain Day

December 13: National Day Of The Horse

December 18: Hanukkah begins

December 21: Winter Solstice

December 24: Christmas Eve

December 25: Christmas Day

December 26: Boxing Day

December 26: Hanukkah ends

December 26: Kwanzaa begins

December 31: New Year’s Eve

 

Valuing Pet Influencers Versus Human Influencers

Here’s How to Choose and Accurately Price an Influencer

If it’s good enough for Kim K, it’s good enough for us. Influencer marketing – specifically pet influencer marketing – is making big waves in marketing. It’s been estimated by MediaKix that by 2025, influencer marketing spend will be at and above $10 billion, so the biggest question isn’t how much you’re going to spend, but rather it’s where you’re going to spend it: on human influencers, or pet influencers?

 

How do they compare?

 

The Case for Human Influencers

Human influencers can be a high-risk, high-reward investment. On the plus side, humans are able to relate to their audience on a more intimate level because they can offer their personal recommendation. People value a trustworthy opinion from someone they already like and follow.

 

Unfortunately, though, human influencers aren’t perfect. For example, they can make mistakes and get involved in Internet drama. All too many have found themselves ‘cancelled’ – some ‘haters’ going as far as changing their consumption habits to spite an influencer they dislike (e.g. if a consumer sees an influencer, they dislike drinking a Pepsi, they may opt for a Coke next time they are shopping).

 

 

In Favor of Pet Influencers 

 

On the other hand, pet influencers can be characterized as a low-risk, high-reward investment. Pets have been going viral since the start of the Internet – it might be 2021, but we still can’t get enough cat videos. Animal content is some of the most viewed content on the Internet.

 

Animals are innocent – they’re not threatened by ‘cancel culture’. Plus, as animal rights activism has gained popularity, more people are actively invested in the welfare of animals. You’ll be hard pressed to find someone who doesn’t love their pet – so your potential audience of consumers is wide.

 

Here’s what the Instagram algorithm cares about these days: shareable, savable content. You’ll be rewarded when you share content that people add to their saved content, as well as when people send your post around or share it to their story. The good news is that animal content is some of the most shareable content on social media.

 

Younger generations who spend lots of time-consuming fun pictures and videos are growing in their care for animals and the environment. This is especially important as younger generations, like Millennials, have surpassed older generations in population. Millennials also account for the majority of pet owners.

 

The one potential downside to utilizing pet influencers is that they may not relate to their human audience as well as another human influencer. Consumers are smart and know that realistically, there is a human behind the animal account, but they still enjoy their fun, happy content.

 

After comparing these two types of influencers, your brand has a decision to make: which one are you going to use? When it comes to valuing pet influencers versus human influencers, you must decide what you’re looking to accomplish with an influencer marketing campaign.

 

How To Price Out an Influencer 

 

As discussed here, there are many incorrect ways to price out an influencer. Most commonly, people assume that price per post should be based on follower count.

 

While Pets on Q is happy to share that our roster has a total of over 80 million Instagram followers, what matters more is our pet influencers’ level of authentic engagement. Human influencers have been known to artificially increase both their follower count through a variety of tactics including bots, purchased accounts, and engagement ‘pods’ with other influencers.

 

That is why we at Pets on Q utilize a proprietary formula based on authenticated engagement in order to price out our pet influencer bookings. When utilizing our booking platform, we can even show you how analytics and data can help figure out the pricing and valuation for specific accounts. Our booking platform allows access to all forms of analytics including followers, engagement rate, authentic engagement, and types of content, all so that you can create the best campaign possible.

 

The fact of the matter is that influencer marketing is a valuable tool that has become widely available to marketers across hundreds upon thousands of brands and products. Influencer marketing is a good strategy and investment, but with the right influencer it can become a great strategy and investment.

 

Oftentimes, finding the right influencer for your campaign is half the battle. For more information on tackling that challenge you can check out our blog post here or sign up for our Booking Platform to quickly narrow down the right influencer for your campaign.

Matchmaker Make Me a Match: How To Find the Perfect Influencer for You!

So, you have a campaign that you want to enhance with an influencer, but you’re not sure how to find the right one. We can help with that.

 

Matching Branding 

 

First things first, you have to find an influencer whose branding complements your own, or reflects your values and aesthetic. Pet influencers have their own branding; they have their own niche audiences and a specific look and feel to their content. As such, when working with a pet influencer it’s important for both parties’ branding to mesh.

 

While human influencers may change their brand or content overtime as their preferences change, pet influencers tend to keep their branding consistent. For a lasting partnership, you’ll want to consider partnering with an influencer who you can count on for consistent branding. In fact, according to MediaKix, whether or not a company is considered relevant or ‘on-brand’ for the influencer is the biggest thing they look for in brand partnerships.

 

Being Authentic and Building Trust 

 

Second only to cohesive branding, building trust between yourself and your brand partner is the next most important step. Pet influencers appeal to their audience of consumers for lots of reasons, but one of the appeals is definitely the innate innocence of animals. Pet influencers on Instagram, Twitter, YouTube, TikTok or elsewhere, are positively-received, happy accounts.

 

As such, it’s important that your brand not only meshes well with theirs, but that your brand is also authentic and trustworthy in the eyes of consumers. Partnering with a pet influencer with a good reputation boosts your brand’s trustworthiness and likeability.

 

Forming a Partnership 

 

It can be difficult to form a connection with influencers in such a crowded space. The industry is projected to be at and above $10 billion by 2025. It can often be difficult to make contact and nail down a deal with the specific influencer that you want to work with. That’s why we suggest utilizing a booking platform.

 

Booking Platforms 

 

Booking platforms help to streamline the process of finding the right influencer for your campaign and forming a brand partnership. When we started in the pet industry years ago, we saw the need for a booking platform specific to animals. We created technology that allows brands to easily find and hire verified pet influencers and pre-qualified professionally trained set animals. We built this system with the goal of streamlining the process from campaign inception to brand partnership to campaign execution.

 

We have a huge roster of some of the biggest pet influencers available. On Instagram alone, our roster’s total follower count is around 80 million. Our booking platform cuts through the clutter of the thousands of pet influencers on social media, inputs your specific needs, and identifies the perfect fit for your brand. Our advanced search engine allows you to distinguish between animal type, breed, location, photography style, aesthetic, and even more. It’s useful to have technology on your side as you wade into the often confusing world of influencer marketing.

 

At Pets on Q, our booking platform has everything you could need in order to find that perfect influencer for your campaign. If you want to work with some of the top pet influencers available, you can sign up for access to our booking platform here.