The 2023 creator economy has been on the rise since 2020, and it’s only going to continue to grow in 2023. We’ve seen 165+ million new creators emerge during that time, which means there are more influencers than ever before, and the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18% increase from 2021.
With more influencers than ever before and consumers craving authentic content, in fact, 83% of users were influenced to purchase products because of trending content. When you’re planning marketing campaigns, influencer marketing can be a great avenue for your brand.
When thinking about who to work with, engagement rates are important to consider! Micro-influencers have been hot with brands because they cost less to work with, typically have highly engaged audiences, and understand their niche.
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