Cause Marketing and Pet Influencers: The Perfect Combo

What is Cause Marketing? 

Cause marketing is a marketing tactic centered on partnering a for-profit business with a non-profit business in a mutually beneficial deal. We live in an incredibly connected global society, and thanks to the Internet, we’re all hyper-aware of global issues.


People are almost primed to respond to cause marketing campaigns. Consumers are learning of the value of where they spend their money, so aligning your brand with a cause that you genuinely care about can be hugely beneficial to both parties. To put a number on it, ShoppingGives has estimated that the financial benefits of

May is almost here and now is the perfect time to start planning your content calendar ahead of time!

May is National Pet Month! That means that you have all the more reason to sing the praises of your pet(s) and let everyone know how they have personally impacted your life for the better. There are so many ways to celebrate, here are just a few ideas:

The Appeal of Animals in Influencer Marketing