What is Cause Marketing? Cause marketing is a marketing tactic centered on partnering a for-profit business with a non-profit business in a mutually beneficial deal. We live in an incredibly connected global society, and thanks to the Internet, we’re all hyper-aware of global issues. People are almost primed to respond to cause marketing campaigns. […]
May is almost here and now is the perfect time to start planning your content calendar ahead of time!
May is National Pet Month! That means that you have all the more reason to sing the praises of your pet(s) and let everyone know how they have personally impacted your life for the better. There are so many ways to celebrate, here are just a few ideas: You can use this as an […]
The Appeal of Animals in Influencer Marketing
The Appeal of Animals in Influencer Marketing While influencers are more of a modern-day concept, the appeal of animals to the internet is not. There was once a time where it seemed that the primary purpose of the internet was to share cat videos, not just to look at whichever picture Kim Kardashian has posted […]