What is Cause Marketing? 

Cause marketing is a marketing tactic centered on partnering a for-profit business with a non-profit business in a mutually beneficial deal. We live in an incredibly connected global society, and thanks to the Internet, we’re all hyper-aware of global issues.

People are almost primed to respond to cause marketing campaigns. Consumers are learning of the value of where they spend their money, so aligning your brand with a cause that you genuinely care about can be hugely beneficial to both parties. To put a number on it, ShoppingGives has estimated that the financial benefits of