The 2023 Creator Economy

The 2023 creator economy has been on the rise since 2020, and it’s only going to continue to grow in 2023. We’ve seen 165+ million new creators emerge during that time, which means there are more influencers than ever before, and the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18% increase from 2021.

 

With more influencers than ever before and consumers craving authentic content, in fact, 83% of users were influenced to purchase products because of trending content. When you’re planning marketing campaigns, influencer marketing can be a great avenue for your brand.

 

Micro-Influencers

 

When thinking about who to work with, engagement rates are important to consider! Micro-influencers have been hot with brands because they cost less to work with, typically have highly engaged audiences, and understand their niche.

 

Pets on Q’s booking platform allows you to go through our database of animal talent to find the right animal for your project. Pets on Q’s booking platform allows you to go through our network of animal talent to find the right animal for your project—and it even makes it easy for you to post casting calls and invite potential talent to apply directly. Let us help you with finding and booking animals for your next job!

 

To learn more about how Pets on Q can help your next campaign from start to finish, please email Gabe@PetsonQ.com today! OR you can check out our Brand & Agencies page, HERE.