Four Tips For Pet Influencers To Succeed in 2023

A new year is here and that means it’s time to plan and execute your 2023 strategy! We wanted to share our four tips for pet influencers in 2023.


Industry Numbers

The creator economy has grown exponentially. Since 2020, we have seen 165+ Million new creators. With more influencers than ever before, the influencer marketing industry is only going to continue growing in 2023. Globally, the influencer marketing industry was worth $16.4B in 2022—about an 18.1% increase from 2021. 


Consumers have been preferring authentic content, and this is only becoming truer. Audiences truly prefer to see influencers promoting products they believe in and use. In fact, 83% of users were influenced to purchase products because of trending content. 


Tips For Success

As seen in the economy and the above numbers, you may see differences in the industry from the past years. So, we want to give you these four for pet influencers to succeed in 2023..


1. Have a plan. A good idea is just that: an idea. But if you don’t know how to execute it, all of your hard work will be for nothing. Reach out to the Pets on Q team for assistance on your 2023 campaign plan.


2. Know your niche. If the market is saturated with influencers who are all trying to do the same thing as you, then you need to be different in some way so that consumers can find value in your product or service.


3. Think out your content to benefit your followers and make sure they feel like they’re getting something valuable out of their experience with you rather than just buying a product or service because it’s trendy at the moment.


4. Remember who your target audience really is! It’s easy to forget who you’re actually trying to connect with when you get caught up in trends or other influencers’ successes; however, if they aren’t interested in what you have to offer them then there’s no point in trying anyway!


We are always here to help! Feel free to email, if you need assistance!

Looking to monetize your page? Pets on Q is here to help!

Looking to monetize your page?


Pets on Q started as a management company, but now we have shifted gears. We are no longer focusing on exclusive management. This means we can work with even more influencers and bring them access to more opportunities! We want to be sure that all influencers in the pet space have the chance to see what we have to offer!


Booking Platform


So, to kick things off, we have taken many years of experience and poured all we know into the brand-new Pets on Q Booking Platform!  We created this with pet influencers in mind, to give them a way to partner with more brands and make more money. 


Pets on Q started out because our founder Colleen wanted to change an industry. Now she has not only changed an industry, but revolutionized pet influencer marketing with the launch of this platform.


It is the only platform in the world with patent pending technology to help brands and pet influencers pair up on paid collaborations. The platform is faster and more efficient, taking out the guesswork on all sides.


With the Pets on Q proprietary algorithm, brands will see valuations based on quality follower count and engagement, not inflated numbers. And influencers will be able to negotiate rates and details with brands with confidence and ease.


Best of all, Pets on Q is not exclusive, so all pet influencers can have a manager or agent (or both) and still work with us, book campaigns and make money working through the Pets on Q Booking Platform!


If you are an influencer and you would like to apply to be on our roster so you can access all the opportunities the platform has to offer, please click HERE.


If you are a brand interested in learning more about how you can gain access to the platform and place a free casting. You can get started booking animal talent right away, please click HERE.


Besides the new Booking Platform, we have many other exciting programs to share!




The Pets on Q Referral Program


Here at Pets on Q we want to help influencers book quality campaigns for fair prices with reputable brands that pay! We also want to help influencers that help themselves by paying them extra commissions through our referral program! To learn more, please click HERE.





The Pets on Q Affiliate Program


Interested in making money with your pet by promoting products you love, in your own store? Set up your Pets on Q affiliate shop today and become an affiliate for pet products!


You get your own branding and hand-pick the products you sell, so your followers feel like they’re supporting a small business. Also, avoid the big fees that places like Shopify charge. To learn more, please click HERE.




Licensing & Content Claiming Program


Looking for the opportunity to protect and sell your amazing pet content internationally? There are many ways you can monetize your content, whether you have amazing photos perfect for greeting cards, or viral videos that are being used without your permission, we can help!


Pets on Q has two ways for you to make additional revenue off of your content with Claiming and Licensing. To learn more, please click HERE.






Our friends at Bonfire do an amazing job creating merchandise for the members of our community! If you have always dreamed of having a product to sell (like a t-shirt, sweatshirt or coffee mug, to name a few) featuring your pet, this could be a great opportunity for you!


To learn more, please click HERE.


If you have any questions about these fun and exciting opportunities, please feel free to reach out to us. Our team is here to help answer any questions you may have!


Here at Pets on Q, we have had an unprecedented last few years that have culminated in exciting growth and incredible opportunities, and we have always wanted to do good business, with good people and good animals.


We feel that with these amazing new changes and programs we are offering, now more than ever is the time for pet influencers to rise to the top of influencer social media marketing, and Pets on Q wants to help everyone get there!


Pets on Q is excited to continue working with the most diverse and incredible influencer talent in the pet space, along with brands and companies across the globe that range from the biggest names around, to emerging startups.


Influencers, don’t let opportunities pass you by, make sure you are an approved pet influencer in the Pets on Q Booking Platform today!

5 tips when creating your own merchandise

Sometimes it can be easy to get tunnel vision and only think about how you enjoy the product and lose track of what your fans want, here are 5 tips for you to keep in mind when creating your new merchandise…


1. Give back to the community

Is there a particular rescue or good cause that you care about? Your fans love seeing that side of you, and seeing that your merchandise is donating some of its profits to a good cause can help entice them to pick up some product.


2. Your product doesn’t need to be your animal

 You have an amazing animal that is the cutest thing in the world, but if you were to look in your closet, how many animal shirts do you have that are someone else’s pet? Think about adding a fun/cute catchphrase, a motivational line or a generic breed based or rescue based shirt so it appeals to a larger audience


3. Make sure you don’t overcharge for your product

Who doesn’t love making money? We all want to make as much money as possible, but when was the last time you spent $30 or $40 on a t-shirt? Bonfire has an excellent price suggestion tool to help recommend a fair price for your product, and as tempting as it is to bump up the price keep in mind how much you’d be willing to spend on that product (if it wasn’t your pet).


4. There are more options to choose from than a T-shirt

Sometimes you have an amazing design but it might look a little weird on a shirt. Luckily with Bonfire they have many different options for what you can sell your merchandise on. From Mugs to Hats and Masks, there are many different ways to sell your product.


5. Size doesn’t always matter

Who says that your design needs to be as big as possible on the shirt? Sometimes smaller is better depending on the logo or catchphrase you want to use.


We hope you enjoyed these little tips to keep in mind when creating your merchandise.


Pets on Q has other methods of getting your very own merchandise made. We have some new friends who can make your very own animal plushie to sell to your fans! If you are interested fill out the form HERE and we’ll get in touch


Have a great day, and let us know if you have any questions!

Here is our December Holiday Guide to help inspire your content creation!

Happy Holidays, everyone!


Wherever you are, and however you celebrate, we hope that this season is wonderful for you all! We have had an unprecedented year here at Pets on Q, and we are so grateful for every single person and animal that we have had the pleasure of working with! Our reality series, Pet Stars, premiered on Netflix and Colleen and I got to be guests on many different shows and tell the world about all that we do.


It was a whirlwind, and the business didn’t stop! Our team grew with new employees, new talent and new brands, and we hit record numbers in sales and launched our online booking platform. We couldn’t do any of these things without the support of our community and the amazing business of animals in social media and entertainment, we are so proud of everyone and so grateful for everything. THANK YOU!


This month join us in celebrating all things feline for National Cat Lover’s Month! Now is a great time to be sure your cat has everything it needs to thrive. This includes proper healthcare and checkups, proper dental care, the right diet and plenty of toys and things to scratch. According to American Humane, cat overpopulation remains an issue, and more than three million cats enter U.S. animal shelters each year. Cats also have higher euthanasia rates than dogs, and approximately 850,000 cats are euthanized each year because they can’t find their forever homes.


So, this National Cat Lover’s Month, if you can, open your heart and adopt a cat in need from your local animal shelter. It is amazing to save a life! If you already have a cat, make sure you spend lots of quality time with them and that all their health and dietary needs are up to date and the best they can be. To observe National Cat Lover’s Month and make a different kind of impact, please consider donating money, goods or time to a local animal shelter. They can always use the extra support and a little goes a long way in the world of animal rescue.



Don’t be shy about recording holiday moments with your pets and be sure to tag @PetsonQ in your best posts. We love to hear from you on social media, and we can connect through the official Pets on Q pages on Instagram, TikTok, LinkedIn, YouTube and Pinterest, so don’t be shy! There are lots of fun and interesting holidays in the month of December besides Christmas and Kwanzaa. Things like National Mutt Day, National Day of the Horse and even Gingerbread House Day and National Cookie Exchange Day, to name a few. There is something for everyone. Please see our December Holiday Guide below for a complete list of the holidays for the entire month.


If you are an influencer, please also remember to join our online animal community and apply to be on our official talent roster. You can final all the details on our PoQ IG page in our Highlights. For all the brands out there looking to hire animal talent, look no further! Please reach out to our sales team today to find out about our brand new, state of the art Booking Platform and how you can get holiday pricing for a limited time. We can also help you individually tailor a social media campaign to fit your budget, just send us an email

From everyone here at Pets on Q, we wish you and yours all the best that this holiday season has to offer! Bring on 2022!

The Appeal of Animals in Influencer Marketing