Support Giving Tuesday With Pets on Q

Happy Giving Tuesday! Since we started, Pets on Q has made giving back a core part of who we are. As we look back on November, we are so thankful for the brand partnerships we have had. 


We love supporting animal rescues and shelters all across the country—and this month we got to do just that! We worked with a few rescues to help 15 dogs find their fur-ever homes, did influencer campaigns and donated a percentage of our earnings to non-profits, and casted some adoptable animals in major commercials.

Do you want to work with trained animal talent while also giving back? Check out the different ways you can do this with Pets on Q:

  1. Create a casting call! You can hire rescued animal talent for production or influencer work

  2. Hire us for your production or on set animal needs. If we have enough time to temperament test and train, we love pulling dogs, puppies, cats or kittens. It always ends in a positive adoption outcome and one very happy animal!

  3. Host a pet adoption through an event. We temperament test and train prior to the event.

  4. Hire ANY animal talent and Pets on Q donates part of the profit to rescue organizations

  5. Have us create content for your marketing materials, we can partner with a rescue to get you great content!

Here at Pets on Q, our mission is to connect brands with animal talent, while supporting the safety and wellbeing of all animals.  Not only do we provide work opportunities for nonprofits and their rescue animals, but we have assisted in many adoptions and donated profits. 

 

If you are interested in any of the above services, please contact gabe@petsonq.com.

FROM THE PETS ON Q TEAM

4th Quarter: Holiday Social Media Marketing Guide

4th Quarter: Holiday Social Media Marketing Guide

 

It’s that time of year again! Whether you’re thinking about what to dress up as for Halloween or daydreaming about Thanksgiving coming up, the holidays are coming up quickly. We compiled the holidays for the rest of the year so you can plan your campaigns and content accordingly.

 

Here’s a run-through of holidays to be thinking about as we close out the year.

 

 

October

 

This month is National Pet Wellness Month! We can’t over-emphasize how important it is to keep the health and wellness of pets in mind. If you’re thinking of ways to incorporate this into your campaign or have a pet health product, consider working with animal talent that focuses on health and wellness education.

 

This month many other brands are focusing on this and boosting awareness around pet wellness, get your product to be something noticed as well!

 

We hold Adopt a Shelter Dog Month near to our hearts, and it is going on throughout the month of October. If this speaks to you too, why not show off some shelter dogs?

 

Our team can help you find shelter and adopted dogs to work with. Work with these sweet pups to market your product, while highlighting an important cause! You may ask wait are their rescue dog micro influencers? YES! We have rescues, sanctuaries and adopted animals all over out pet network from sanctuaries with a mega famous following your brand can partner with to a cat micro influencer small rescue. If you need help finding them let us know.

 

Want to know how else you can support this worthy cause? Volunteering and donating are great ways to support dog shelters. Whether it’s giving a couple hours of your time or donating some necessities, you’re helping to keep these shelters running!

 

@findyoursummit

@blakeinmiami

@ares_the_pug

@lyothecat

@bettythefrog

@dobythehousecat

 

It’s October, so it’s only fitting that we have National Black Cat Day on October 27th. We can help you with whatever you need—like finding the 10 best black cat influencers! Get your products out there while it’s trending.

 

@pupnamedhattie

@angelamcguffin

 

November

 

November is always a crazy time because the holiday season is finally here. The leaves are falling, the Christmas music is playing, and people are gearing up for some holiday shopping. If you’re a brand looking to promote a product or service, we have thousands of animal influencers ready to be scheduled for your campaigns! Reach out to us and we can get to work.

 

National Senior Pet Month is happening this month. This could be a great time to showcase some senior pets in your campaigns or carry the momentum from last month’s Adopt a Shelter Dog campaign. Senior pets have a hard time getting adopted, but they need homes as well. Calling attention to this holiday can help efforts for older dogs and cats.

 

National Take a Hike Day is happening this month too. While hikes may not be everyone’s cup of tea, the hiking community is serious about the activity. They focus on their health, nutrition, gear, and where the best views are. Maybe your market is people who enjoy hiking, health, and wellness. If they have a pet, chances are they enjoy taking them along for the ride! Channel this into your campaign by finding sporty, outdoorsy animal influencers to work with.

 

@hollyandhazelnut

@wat.ki

@littlelordreginald

@roadogs

@emwng

 

November is also a month filled with holidays that your brand should take advantage of! There’s Black Friday, Small Business Saturday, and Cyber Monday. No need to hire a dog influencer agency. Hiring animal talent for these holidays, especially with the National Dog Show happening on the 24th, can be a great way to showcase your brand and we make it easy with our pet influencer network. Create a casting for free with our team and reach thousands of the best pet influencers on the market.

 

@bestboybrodie

 

@beauandraven

 

December

 

We have in holiday season for a few weeks already, but there’s a few more days to celebrate this month. From National Cookie Day to Christmas to New Year’s Eve, there’s plenty of opportunities for brands and animal talent alike.

 

Do you love cats? If you do, December is your lucky month! National Cat Lovers’ Month is happening all month long—so it’s good to start thinking about what cats you want to cast in your campaigns. Talk with us and we can help you find anything from a nano cat influencer to a Pet Star.

 

@henrythecoloradodog

 

@patricktheminihorse

 

 

@winking_gigi

 

Whatever holiday you may need help finding animal influencers or pet stars for, reach out to us! We have thousands of talented animals to work with, and our Animal network makes it easy for you to find the perfect animal talent you need. Schedule a free call with our team HERE, and we’ll help you on your campaign.

 

12 Months of Animal Talent Holidays

12 Months of Pet Holidays To Help You Plan and Create Content!

 

Pets on Q is a leading digital media company specializing in animal influencer marketing that creates engaging content and celebrates pets, pet influencers, their owners, and the brands that want to connect with them.

 

Our pack advisors have curated a list of all the holidays from every month of 2022 to help inspire amazing pet-centric content creation. For all the animal talent out there, use this guide as a tool to help inspire content that will help your pet Instagram account stand out and always be relevant.

 

If you’re the owner of a pet-centric brand, add some holiday cheer to your content and make this list a part of your larger marketing strategy for maximum impact and awareness! Social media managers, look no further, this is the only holiday list you need this year.

 

Pets on Q also helps brands and marketing pros find the best animal talent to hire for their social media marketing campaigns. If you are looking to hire an animal influencer, Pets on Q is a one-stop-shop! Please reach out to our sales team today to book a demo and find out all about our one-of-a-kind booking platform where you can browse and book animal influencer talent 24/7on PetsonQ.net.

 

To see all the holidays of 2022, simply read on! We’ve specifically chosen these holidays to help you and your team create more pet-centric content using a wide variety of themes, so check back and bookmark the page to refer to it before every new month. And don’t forget to tag @petsonq in your content for a chance to be featured on our social media pages! Happy content curation!

 

JANUARY 2022

Observances for the month or week

Walk Your Pet Month

National Train Your Dog Month

January 22-26: Westminster Kennel Club Annual Dog Show

Daily Holidays

January 1: New Year’s Day

January 2: National Pet Travel Safety Day

January 5: National Bird Day

January 8: Bubble Bath Day

January 14: National Dress Up Your Pet Day

January 17: Martin Luther King Jr. Day

January 19: National Popcorn Day

January 21: National Squirrel Appreciation Day

January 22: National Answer Your Cat’s Question Day

January 23: National Pie Day

January 28: National Fun at Work Day

FEBRUARY 2022

Observances for the month or week

Pet Dental Health Month

Dog Training Education Month

National Cat Health Month

Responsible Pet Owners Month

Spay/Neuter Awareness Month

February 7-14: Have a Heart for Chained Dogs Week

February 20-26: National Justice for Animals Week

Daily Holidays

February 1: Chinese New Year

February 2: Groundhog Day

February 3: National Golden Retriever Day

February 3: Annual Doggie Date Night

February 9: National Pizza Day

February 12: Lincoln’s Birthday

February 13: Superbowl Sunday

February 14: Valentine’s Day

February 18: National Drink Wine Day

February 19: International Tug-of-War Day

February 20: National Love Your Pet Day

February 21: President’s Day

February 22: Washington’s Birthday

February 22: World Spay Day

February 23: National Dog Biscuit Day

 

 

MARCH 2022

Observances for the month or week

March 7-13: Professional Pet Sitters Week

March 20-26: National Animal Poison Prevention Week

Daily Holidays

March 1: Horse Protection Day

March 1: Mardi Gras

March 2: Ash Wednesday

March 3: World Wildlife Day

March 4: Employee Appreciation Day

March 5: Iditarod Trail Sled Dog Raise begins

March 8: International Women’s Day

March 13: Daylight Savings Time Begins

March 17: St. Patrick’s Day

March 18: Holi

March 22: World Water Day

March 23: National Puppy Day

March 28: Respect Your Cat Day

March 30: Manatee Appreciation Day

March 30: National Doctor’s Day

March 31: Cesar Chavez Day

 

APRIL 2022

Observances for the month or week

Heartworm Awareness Month

National Pet First Aid Awareness Month

Active Dog Month

April 10-16: Animal Care and Control Appreciation Week

April 10-16: National Dog Bite Prevention Week

April 17-23: National Pet ID Week

April 17-23: Animal Cruelty/Human Violence Awareness Week

April 24-30: National Scoop the Poop Week

 

Daily Holidays

April 1: April Fool’s Day

April 2: Ramadan Begins

April 4: World Stray Animals Day

April 4: World Rat Day

April 6: National Siamese Cat Day

April 7: National Beer Day

April 8: National Dog Fighting Awareness Day

April 10: National Siblings Day

April 10: National Hug Your Dog Day

April 11: National Pet Day

April 12: World Hamster Day

April 15: Passover begins

April 17: Easter

April 18: Tax Day

April 19: National Cat Lady Day

April 21: Bulldogs Are Beautiful Day

April 22: Earth Day

April 23: Passover ends

April 24: National Pet Parents Day

April 25: World Penguin Day

April 27: International Guide Dog Day

April 29: Arbor Day

April 30: Adopt a Shelter Pet Day

April 30: National Therapy Animal Day

April 30: World Veterinary Day

April 30: National Tabby Day

 

 

MAY 2022

Observances for the month or week

National Pet Month

Chip Your Pet Month

May 1-7: Puppy Mill Action Week

May 1-7: National Pet Week

May 1-7: American Humane Be Kind to Animals Week

May 3-9: Dog Anxiety Awareness Week

Daily Holidays

May 1: May Day

May 1: National Purebred Dog Day

May 1: Mayday for Mutts

May 3: Ramadan ends

May 3: National Teacher Day

May 3: National Specially-Abled Pets Day

May 4: Bird Day

May 4: Star Wars Day

May 5: Cinco de Mayo

May 6: National Nurses Day

May 7: Kentucky Derby

May 8: Mother’s Day

May 14: National Dog Mom Day

May 14: National Animal Disaster Preparedness Day

May 14: International Chihuahua Appreciation Day

May 20: National Rescue Dog Day

May 20: World Bee Day

May 21: Armed Forces Day

May 21: World Dog Day

May 23: World Turtle Day

May 25: National Wine Day

May 28: National Burger Day

May 30: Memorial Day

 

JUNE 2022

Observances for the month or week

National Adopt a Cat Month

National Microchipping Month

National Foster a Pet Month

June 5-11: Pet Appreciation Week

June 12-18: Animal Rights Awareness Week

Daily Holidays

June 3: National Donut Day

June 4: Hug Your Cat Day

June 4: International Corgi Day

June 8: National Best Friends Day

June 8: World Oceans Day

June 14: Flag Day

June 14: World Pet Memorial Day

June 19: Juneteenth

June 19: Father’s Day

June 20: Take Your Cat To Work Day

June 21: Summer Solstice

June 21: World Music Day

June 21: National Selfie Day

June 21: International Yoga Day

June 24: Take Your Dog To Work Day

June 27: National Sunglasses Day

June 29: World Day against the abandonment of domestic animals

 

 

JULY 2022

Observances for the month or week

National Lost Pet Prevention Month

National Pet Hydration Awareness Month

 

Daily Holidays

July 1: National ID Your Pet Day

July 2: World UFO Day

July 4: Independence Day

July 6: International Kissing Day

July 7: World Chocolate Day

July 10: National Kitten Day

July 11: All American Pet Photo Day

July 12: Cow Appreciation Day

July 13: National French Fry Day

July 15: National Pet Fire Safety Day

July 16: World Snake Day

July 17: National Ice Cream Day

July 18: Nelson Mandela Day

July 20: National Hot Dog Day

July 24: National Parents Day

July 26: National Dog Photography Day

July 30: International Friendship Day

July 31: National Mutt Day

 

AUGUST 2022

Observances for the month or week

National Immunization Awareness Month

August 7-13: International Assistance Dog Week

Daily Holidays

August 1: DOGust Universal Birthday for Shelter Dogs

August 4: Assistance Dog Day

August 5: Work Like a Dog Day

August 7: Friendship Day

August 8: International Cat Day

August 9: Book Lovers Day

August 10: Spoil Your Dog Day

August 10: World Lion Day

August 15: National Check the Chip Day

August 17: National Black Cat Appreciation Day

August 17: International Non-Profit Day

August 19: World Photography Day

August 20: Clear the Shelters Day

August 20: International Homeless Animals’ Day

August 22: National Take Your Cat To The Vet Day

August 23: International Blind Dog Day

August 24: National Waffle Day

August 26: National Dog Day

August 28: Rainbow Bridge Remembrance Day

August 30: National Holistic Pet Day

SEPTEMBER 2022

Observances for the month or week

Happy Healthy Cat Month

National Service Dog Month

National Pet Memorial Month

September 18-24: National Dog Week

September 18-24: National Deaf Pet Awareness Week

 

Daily Holidays

September 1: Ginger Cat Appreciation Day

September 3: International Bacon Day

September 5: Labor Day

September 8: National Dog Walker Appreciation Day

September 10: Suicide Prevention Day

September 11: Remembrance of the victims of 9/11

September 11: National Pet Memorial Day

September 11: National Hug Your Hound Day

September 11: Grandparent’s Day

September 17: Batman Day

September 17: National Pet Bird Day

September 18: National Cheeseburger Day

September 20: Love Your Pet Day

September 22: World Rhino Day

September 25: Rosh Hashanah begins

September 25: National Daughter’s Day

September 27: Rosh Hashanah ends

September 26: National Pancake Day

September 28: National Sons Day

September 28: World Rabies Day

September 29: National Coffee Day

 

OCTOBER 2022

Observances for the month or week

Adopt a Shelter Dog Month

National Pet Wellness Month

October 2-8: National Walk Your Dog Week

October 2-8: Animal Welfare Week

 

Daily Holidays

October 1: National Walk Your Dog Day

October 1: National Black Dog Day

October 4: World Animal Day

October 4: World Pet Day

October 4: Yom Kippur begins

October 5: Yom Kippur ends

October 5: World Teachers Day

October 7: World Smile Day

October 10: Indigenous People Day

October 11: National Coming Out Day

October 12: National Farmers Day

October 14: World Egg Day

October 15: National Fetch Day

October 15: National Pug Day

October 16: Global Cat Day

October 21: National Reptile Awareness Day

October 24: Diwali

October 27: National Black Cat Day

October 28: National Chocolate Day

October 29: National Pitbull Awareness Day

October 29: National Cat Day

October 31: Halloween

 

 

NOVEMBER 2022

Observances for the month or week

Pet Cancer Awareness Month

National Senior Pet Month

National Adoption Month

November 6-12: National Animal Shelter and Rescue Appreciation Week

 

Daily Holidays

November 1: National Cook for Your Pets Day

November 6: Daylight Savings Time Ends

November 5: National Redheads Day

November 7: National Canine Lymphoma Awareness Day

November 8: Election Day

November 11: Veterans Day

November 13: World Kindness Day

November 14: National Pickle Day

November 17: National Take A Hike Day

November 19: National Adoption Day

November 24: National Dog Show

November 24: Thanksgiving

November 25: Black Friday

November 26: Small Business Saturday

November 28: Cyber Monday

November 29: Giving Tuesday

 

DECEMBER 2022

Observances for the month or week

National Cat Lovers’ Month

 

Daily Holidays

December 1: World AIDS Day

December 2: National Mutt Day

December 4: National Cookie Day

December 7: Pearl Harbor Remembrance Day

December 9: Int’l Day of Veterinary Medicine

December 10: Human Rights Day

December 11: International Mountain Day

December 13: National Day Of The Horse

December 18: Hanukkah begins

December 21: Winter Solstice

December 24: Christmas Eve

December 25: Christmas Day

December 26: Boxing Day

December 26: Hanukkah ends

December 26: Kwanzaa begins

December 31: New Year’s Eve

 

Here is our December Holiday Guide to help inspire your content creation!

Happy Holidays, everyone!

 

Wherever you are, and however you celebrate, we hope that this season is wonderful for you all! We have had an unprecedented year here at Pets on Q, and we are so grateful for every single person and animal that we have had the pleasure of working with! Our reality series, Pet Stars, premiered on Netflix and Colleen and I got to be guests on many different shows and tell the world about all that we do.

 

It was a whirlwind, and the business didn’t stop! Our team grew with new employees, new talent and new brands, and we hit record numbers in sales and launched our online booking platform. We couldn’t do any of these things without the support of our community and the amazing business of animals in social media and entertainment, we are so proud of everyone and so grateful for everything. THANK YOU!

 

This month join us in celebrating all things feline for National Cat Lover’s Month! Now is a great time to be sure your cat has everything it needs to thrive. This includes proper healthcare and checkups, proper dental care, the right diet and plenty of toys and things to scratch. According to American Humane, cat overpopulation remains an issue, and more than three million cats enter U.S. animal shelters each year. Cats also have higher euthanasia rates than dogs, and approximately 850,000 cats are euthanized each year because they can’t find their forever homes.

 

So, this National Cat Lover’s Month, if you can, open your heart and adopt a cat in need from your local animal shelter. It is amazing to save a life! If you already have a cat, make sure you spend lots of quality time with them and that all their health and dietary needs are up to date and the best they can be. To observe National Cat Lover’s Month and make a different kind of impact, please consider donating money, goods or time to a local animal shelter. They can always use the extra support and a little goes a long way in the world of animal rescue.

 

 

Don’t be shy about recording holiday moments with your pets and be sure to tag @PetsonQ in your best posts. We love to hear from you on social media, and we can connect through the official Pets on Q pages on Instagram, TikTok, LinkedIn, YouTube and Pinterest, so don’t be shy! There are lots of fun and interesting holidays in the month of December besides Christmas and Kwanzaa. Things like National Mutt Day, National Day of the Horse and even Gingerbread House Day and National Cookie Exchange Day, to name a few. There is something for everyone. Please see our December Holiday Guide below for a complete list of the holidays for the entire month.

 

If you are an influencer, please also remember to join our online animal community and apply to be on our official talent roster. You can final all the details on our PoQ IG page in our Highlights. For all the brands out there looking to hire animal talent, look no further! Please reach out to our sales team today to find out about our brand new, state of the art Booking Platform and how you can get holiday pricing for a limited time. We can also help you individually tailor a social media campaign to fit your budget, just send us an email

From everyone here at Pets on Q, we wish you and yours all the best that this holiday season has to offer! Bring on 2022!

Valuing Pet Influencers Versus Human Influencers

Here’s How to Choose and Accurately Price an Influencer

If it’s good enough for Kim K, it’s good enough for us. Influencer marketing – specifically pet influencer marketing – is making big waves in marketing. It’s been estimated by MediaKix that by 2025, influencer marketing spend will be at and above $10 billion, so the biggest question isn’t how much you’re going to spend, but rather it’s where you’re going to spend it: on human influencers, or pet influencers?

 

How do they compare?

 

The Case for Human Influencers

Human influencers can be a high-risk, high-reward investment. On the plus side, humans are able to relate to their audience on a more intimate level because they can offer their personal recommendation. People value a trustworthy opinion from someone they already like and follow.

 

Unfortunately, though, human influencers aren’t perfect. For example, they can make mistakes and get involved in Internet drama. All too many have found themselves ‘cancelled’ – some ‘haters’ going as far as changing their consumption habits to spite an influencer they dislike (e.g. if a consumer sees an influencer, they dislike drinking a Pepsi, they may opt for a Coke next time they are shopping).

 

 

In Favor of Pet Influencers 

 

On the other hand, pet influencers can be characterized as a low-risk, high-reward investment. Pets have been going viral since the start of the Internet – it might be 2021, but we still can’t get enough cat videos. Animal content is some of the most viewed content on the Internet.

 

Animals are innocent – they’re not threatened by ‘cancel culture’. Plus, as animal rights activism has gained popularity, more people are actively invested in the welfare of animals. You’ll be hard pressed to find someone who doesn’t love their pet – so your potential audience of consumers is wide.

 

Here’s what the Instagram algorithm cares about these days: shareable, savable content. You’ll be rewarded when you share content that people add to their saved content, as well as when people send your post around or share it to their story. The good news is that animal content is some of the most shareable content on social media.

 

Younger generations who spend lots of time-consuming fun pictures and videos are growing in their care for animals and the environment. This is especially important as younger generations, like Millennials, have surpassed older generations in population. Millennials also account for the majority of pet owners.

 

The one potential downside to utilizing pet influencers is that they may not relate to their human audience as well as another human influencer. Consumers are smart and know that realistically, there is a human behind the animal account, but they still enjoy their fun, happy content.

 

After comparing these two types of influencers, your brand has a decision to make: which one are you going to use? When it comes to valuing pet influencers versus human influencers, you must decide what you’re looking to accomplish with an influencer marketing campaign.

 

How To Price Out an Influencer 

 

As discussed here, there are many incorrect ways to price out an influencer. Most commonly, people assume that price per post should be based on follower count.

 

While Pets on Q is happy to share that our roster has a total of over 80 million Instagram followers, what matters more is our pet influencers’ level of authentic engagement. Human influencers have been known to artificially increase both their follower count through a variety of tactics including bots, purchased accounts, and engagement ‘pods’ with other influencers.

 

That is why we at Pets on Q utilize a proprietary formula based on authenticated engagement in order to price out our pet influencer bookings. When utilizing our booking platform, we can even show you how analytics and data can help figure out the pricing and valuation for specific accounts. Our booking platform allows access to all forms of analytics including followers, engagement rate, authentic engagement, and types of content, all so that you can create the best campaign possible.

 

The fact of the matter is that influencer marketing is a valuable tool that has become widely available to marketers across hundreds upon thousands of brands and products. Influencer marketing is a good strategy and investment, but with the right influencer it can become a great strategy and investment.

 

Oftentimes, finding the right influencer for your campaign is half the battle. For more information on tackling that challenge you can check out our blog post here or sign up for our Booking Platform to quickly narrow down the right influencer for your campaign.